Interactive mobile marketing

Package Case Study
|

Pepsi promo can tells consumers to 'blipp it'

Pepsi launches an interactive mobile marketing campaign around Super Bowl 2015 that lets consumers ‘blipp’ to enter sweepstakes and take a virtual picture with an NFL player.
E-BOOK SPECIAL REPORT
42 Best Package Designs: 2014 edition
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
The StoryTrigger app, launched this fall by Switch United, seeks to attact health and wellness-focused consumers with enhanced health and personal care product packaging that combines object recognition technology and interactive content.
Column/Opinion
|

Turning a package into a 'content channel'

Newly launched smartphone and tablet app aims to turn packaging into an interactive experience that informs and entertains health and wellness consumers.
News
|

'McMission' AR app promotes McDonald’s sustainability efforts

McDonald’s Germany offers a new Augmented Reality app that allows users to learn about its sustainability initiatives through four interactive mini-games.
MedicEcoslide
Package Case Study
|

Information Mediary, Keystone introduce electronic compliance-monitoring blister pack

Package contains electronics that collect and report accurate dosing event data; well suited for clinical trials.
Last year, A. Lassonde launched cartons of its Oasis fruit juice with an AR feature that turned the carton into a game controller for an online interactive soccer game.
Feature Article
|

Translating Augmented Reality into augmented sales

Augmented Reality provides packagers with a tool to engage tech-savvy consumers at the point of sale, providing a more personal experience and elevating the shopping experience.
Fanta Funstigator
Package Case Study
|

Thermochromic inks help launch Fanta’s 'Unbottle the Fun' campaign

Temperature-sensitive ink for Fanta promotion in Australia uses two levels of activation, for bottles both in chilled and ambient temperatures.
Package Case Study
|

GPS device masquerades as candy bar in new promo

Nestle U.K. & Ireland seeds its candy bar brands with six ‘GPS-enabled replica bars’ that, when activated by consumers, result in a visit from the company’s prize team.
Augmented reality engages consumers
Video |

Augmented reality engages consumers

HP Indigo showed a way to connect physical product with content that sits on the cloud to engage customer in a whole new way.
QR codes shown on BiFruit juices from Mlekara AD Bitola.
News
|

QR codes add value on the supermarket shelf

More and more food and beverage manufacturers are incorporating QR codes that give consumers background information on the product right at the supermarket shelf.
Package Design Video Shorts: The package-to-Web connection
Video |

Package Design Video Shorts: The package-to-Web connection

Argo Tea, Snikiddy snacks, Ritz crackers, and Stonyfield yogurt are just some of the packages used by Mark Mitchell, Interact Packaging’s president and chief creative officer, to exhibit how brands are employing Web-based tools such as QR codes, Facebook, and Twitter to strengthen their relationship with consumers at the point of purchase and grow sales.  

Pages

Subscribe to Interactive mobile marketing

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.