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Interactive mobile marketing

Nick Kurkjy, Research Associate, Lux Research, Inc., examines the significance of mHealth devices and their packaging needs.
Feature Article

Packaging and the growing mHealth device market

Nick Kurkjy, Research Associate, Lux Research, Inc., examines the significance of mHealth devices and their packaging needs.
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Materials Product Brief

Rondo-Pak: Digital watermarking for folding carton packaging

Utilizing mobile technologies such as InvisiMarc™ (IM) code, the Digital Watermarks invisibly connect packages and other printed materials to interactive experiences on consumers’ smartphones.
Package Case Study

Pepsi promo can tells consumers to 'blipp it'

Pepsi launches an interactive mobile marketing campaign around Super Bowl 2015 that lets consumers ‘blipp’ to enter sweepstakes and take a virtual picture with an NFL player.
The StoryTrigger app, launched this fall by Switch United, seeks to attact health and wellness-focused consumers with enhanced health and personal care product packaging that combines object recognition technology and interactive content.

Turning a package into a 'content channel'

Newly launched smartphone and tablet app aims to turn packaging into an interactive experience that informs and entertains health and wellness consumers.

'McMission' AR app promotes McDonald’s sustainability efforts

McDonald’s Germany offers a new Augmented Reality app that allows users to learn about its sustainability initiatives through four interactive mini-games.
Package Case Study

Information Mediary, Keystone introduce electronic compliance-monitoring blister pack

Package contains electronics that collect and report accurate dosing event data; well suited for clinical trials.
Last year, A. Lassonde launched cartons of its Oasis fruit juice with an AR feature that turned the carton into a game controller for an online interactive soccer game.
Feature Article

Translating Augmented Reality into augmented sales

Augmented Reality provides packagers with a tool to engage tech-savvy consumers at the point of sale, providing a more personal experience and elevating the shopping experience.
Fanta Funstigator
Package Case Study

Thermochromic inks help launch Fanta’s 'Unbottle the Fun' campaign

Temperature-sensitive ink for Fanta promotion in Australia uses two levels of activation, for bottles both in chilled and ambient temperatures.
Package Case Study

GPS device masquerades as candy bar in new promo

Nestle U.K. & Ireland seeds its candy bar brands with six ‘GPS-enabled replica bars’ that, when activated by consumers, result in a visit from the company’s prize team.
Augmented reality engages consumers
Video |

Augmented reality engages consumers

HP Indigo showed a way to connect physical product with content that sits on the cloud to engage customer in a whole new way.


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