Interactive mobile marketing

Heineken GPS 1
Package Case Study
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GPS bottles lead Dutch on an adventure

Aluminum Heineken bottles placed in Amsterdam’s city center lead unsuspecting residents and visitors on an adventure guided by the bottle’s GPS technology.
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Medea
Package Case Study
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‘Texting’ via vodka bottle

LED-enabled vodka bottle that scrolls messages can now be remotely programmed through the use of Bluetooth technology and a custom app.
Supplier News
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AIPIA names Dick de Koning new chairman

Chairman Bruno Ponsard hands the reins over to de Konig, Founding Partner of PACKZ.
Michigan State University logo
Column/Opinion
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New realities for packaging

Our traditional understanding of and approach to reality is being challenged these days.
Package Case Study
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Digital watermarking assists in Cooking Light

Time Inc.’s Cooking Light brand—including its monthly magazine and line of prepared meals for retail—prides itself on giving its consumers the tools to make it easier to get healthy, delicious meals on the table.
Materials Product Brief
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Rondo-Pak: Multi-media cartons

Innovative cartons harness the power of digital media for point-of-purchase or point-of-use consumer messaging.
Could medication adherence gains be achieved as a result of our fondness for smartphones, tablets, wearables, smartwatches, and the like?
Column/Opinion
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Apps could play role in improved patient adherence

Could medication adherence gains be achieved as a result of our fondness for smartphones, tablets, wearables, smartwatches, and the like?
Materials Product Brief
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Rondo-Pak: Digital watermarking for folding carton packaging

See it at Pharma EXPO, Booth #683, with Korber MediPak! Using mobile technologies such as InvisiMarc (IM) code, imperceptible Digital Watermarks for folding carton packaging from Rondo-Pak provide multi-media customer engagement via smartphones without taking up print space on a package, and brand authentication and anti-counterfeiting strategies as an added layer of protection.
Nick Kurkjy, Research Associate, Lux Research, Inc., examines the significance of mHealth devices and their packaging needs.
Feature Article
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Packaging and the growing mHealth device market

Nick Kurkjy, Research Associate, Lux Research, Inc., examines the significance of mHealth devices and their packaging needs.
Mobile health devices market to grow eight-fold to $41.8 Billion in 2023
News
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Mobile health devices market to grow eight-fold to $41.8 Billion in 2023

While consumer devices have recently enjoyed stronger growth, clinical devices will surge after 2018 and emerge as the long-term winner, says Lux Research.

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