Interactive mobile marketing

Package Case Study

| May 7, 2013

Thermochromic inks help launch Fanta’s 'Unbottle the Fun' campaign

Temperature-sensitive ink for Fanta promotion in Australia uses two levels of activation, for bottles both in chilled and ambient temperatures.

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Package Case Study

| November 13, 2012

GPS device masquerades as candy bar in new promo

Nestle U.K. & Ireland seeds its candy bar brands with six ‘GPS-enabled replica bars’ that, when activated by consumers, result in a visit from the company’s prize team.

Video | October 28, 2012

Augmented reality engages consumers

HP Indigo showed a way to connect physical product with content that sits on the cloud to engage customer in a whole new way.

QR codes shown on BiFruit juices from Mlekara AD Bitola.

News

| November 1, 2011

QR codes add value on the supermarket shelf

More and more food and beverage manufacturers are incorporating QR codes that give consumers background information on the product right at the supermarket shelf.

Video | October 13, 2011

Package Design Video Shorts: The package-to-Web connection

Argo Tea, Snikiddy snacks, Ritz crackers, and Stonyfield yogurt are just some of the packages used by Mark Mitchell, Interact Packaging’s president and chief creative officer, to exhibit how brands are employing Web-based tools such as QR codes, Facebook, and Twitter to strengthen their relationship with consumers at the point of purchase and grow sales.

Feature Article

| September 27, 2011

Consumer value critical in mobile marketing success

Over the past two years, the U.S. has seen tremendous growth in the use of interactive mobile marketing technologies to connect savvy consumer brands with their increasingly mobile-enabled consumers.

Feature Article

| September 19, 2011

Social media: A communications revolution causes a packaging evolution

For better or worse, social media is changing the face of packaging.

Column/Opinion

| June 29, 2011

Smart packaging = stronger customer engagement

Ted Mininni, president of Design Force, Inc., specializing in package and licensing program design, talks about how smart packaging creates strong relationships between customer and brand.