Interactive mobile marketing

Zohra Bhimani, Communications Coordinator, Shikatani Lacroix
Column/Opinion
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Rethinking the QR code

Are QR codes on their way out? Zohra Bhimani of Shikatani Lacroix provides an overview of QR codes and their value for packaging and product marketing, and discusses their future potential.
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Package Case Study
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Rémy Martin bottle connects with consumers via NFC

Bottle for premium spirits uses high-security NFC technology to enable product authentication, tamper evidence, and consumer engagement with the brand.
Xyntek: Serialization applications
Materials Product Brief
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Xyntek: Serialization applications

A new mobile application supports serialization operations.
Heineken GPS 1
Package Case Study
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GPS bottles lead Dutch on an adventure

Aluminum Heineken bottles placed in Amsterdam’s city center lead unsuspecting residents and visitors on an adventure guided by the bottle’s GPS technology.
Medea
Package Case Study
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‘Texting’ via vodka bottle

LED-enabled vodka bottle that scrolls messages can now be remotely programmed through the use of Bluetooth technology and a custom app.
Supplier News
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AIPIA names Dick de Koning new chairman

Chairman Bruno Ponsard hands the reins over to de Konig, Founding Partner of PACKZ.
Michigan State University logo
Column/Opinion
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New realities for packaging

Our traditional understanding of and approach to reality is being challenged these days.
Package Case Study
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Digital watermarking assists in Cooking Light

Time Inc.’s Cooking Light brand—including its monthly magazine and line of prepared meals for retail—prides itself on giving its consumers the tools to make it easier to get healthy, delicious meals on the table.
Materials Product Brief
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Rondo-Pak: Multi-media cartons

Innovative cartons harness the power of digital media for point-of-purchase or point-of-use consumer messaging.
Could medication adherence gains be achieved as a result of our fondness for smartphones, tablets, wearables, smartwatches, and the like?
Column/Opinion
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Apps could play role in improved patient adherence

Could medication adherence gains be achieved as a result of our fondness for smartphones, tablets, wearables, smartwatches, and the like?

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