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Equal pink
Package Case Study
| May 21, 2013

Equal unveils fresh new look

Enhanced logo, packaging and Web site allows consumers to more easily identify the various Equal product boxes by color and type of sweetener.
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Column/Opinion
| May 17, 2013

Crowdsourced packaging at Wrigley, Heineken

Few consumer packaged goods companies are better at promoting their brands than Wrigley or Heineken.
Package Case Study
| May 10, 2013

Another level of transparency for rPET egg packs

Pete & Gerry’s Organics emphasizes the importance of small family egg farms, with photos and copy on the carton liner that talk about its egg suppliers and the industry.
Redesign stresses vitality.
Package Case Study
| May 2, 2013

Vittel redesign stresses vitality

In the highly competitive market of Natural Mineral Waters, Vittel, the 150 year-old brand, needed to reinforce its positioning on the concept of vitality and emphasize those qualities on its brand and packaging design.
For Monster Energy Drink, it is the Goth font for “Monster,” with its one-of-a-kind letter “M” formed by neon green “claw marks” on a black can, that symbolizes the brand and all that it stands for.
Feature Article
| April 25, 2013

Visual trumps verbal in creating a memorable brand identity

Strong visual design assets stick with consumers more than verbal communication. That’s why packaging plays such an important role in the marketing mix.
Package Case Study
| April 19, 2013

Commodity ingredient packs now provide home-cooking inspiration

Appetizing imagery of finished recipes using dry grain and bean ingredients from Great Scot adorn new packages for the products, to inspire at-home cooks.
Package Case Study
| April 19, 2013

Snack-cake carton graphics are contemporized

New packaging graphics for Mrs. Freshley’s brand of snack cakes and pastries provide a fresh and contemporary look; contest celebrates new packaging launch.
New logo for Cornetto ice cream treats.
Package Case Study
| April 8, 2013

Unilever Cornetto gets radical rebranding

The Cornetto, an iconic ice cream product created some 50 years ago and popular throughout Europe, is shaking off its roots as a seasonal, out-of-home treat to sit alongside snacks as something to enjoy at home and share any time of the year.
Package Case Study
| April 5, 2013

Quirky collages make premium spice brand accessible

‘Fresh Alchemy’ is the guiding concept for whimsical package graphics used for new farm-fresh Indian spice brand that reflects founder’s passion and exuberance.
Estimated non-refrigerated shelf life for these juices is up to one year in their unopened bottles.
Machine Case Study
| April 2, 2013

Packaging pumps up juice sales

Fave Juice’s careful selection of new bottling system protects product shelf life and triples sales forecasts.

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