Graphic

Package Design Workshop Video Shorts: Impact through simplicity: icons and symbols
 Video | July 25, 2011

Package Design Workshop Video Shorts: Impact through simplicity: icons and symbols

Designers Rochelle Martyn and Lisa Simpson of Monday Collective explore how simple, well-executed icons and symbols can help a brand stand out on shelf. Examples include Honeydrop, Target's up & up, Pret, and Pom Wonderful.
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Private Label Smackdown: New game-changing private-label beer brands
 Video | July 25, 2011

Private Label Smackdown: New game-changing private-label beer brands

Lisa Baer of Baer Design Group says "Beer is one area where private-label may take a smack at national brands." Here she shows two new examples of private-label canned beer brands and compares their packaging against leading national labels.
Carols_Daughter_Monoi
Package Case Study
| July 22, 2011

Custom packaging lends upscale look to ethnic hair care products

‘Food for hair’ concept employs bottles that evoke jam jars and salt shakers.
Private Label Smackdown: Doing battle in the olive category
 Video | July 17, 2011

Private Label Smackdown: Doing battle in the olive category

Melinda Wooten of KW Strategems looks at both regular and upscale private brands of olives and compares design cues to national brands. Packaging spans glass metal and plastic.
iStock_Supreme_Court
News
| June 29, 2011

Copying brand name labeling protects generic drug manufacturers

June 23 U.S. Supreme Court decisions help pharmaceutical industry, generic drug manufacturers in particular.
Package Case Study
| June 9, 2011

Label adds splash of flair to dairy's marketing effort

Roberts Dairy Foods, Omaha, NE, puts its namesake milk through rigorous quality testing, and it is leveraging the label on its milk cartons to reflect the product’s high standard.
NEW VENUES. New quick-chilling and shatterproof "bottle cans" of FLASQ wine provide a new avenue for wine sales for JT Wines.
Feature Article
| June 9, 2011

Innovation Survey: Great graphics and structure critical, but not always Enough

Innovation involves not only compelling structural and graphic design, but also proper materials and production selection.
White Paper | May 12, 2011

Dynamic, offset-printed pressure-sensitive labels combine visual intrigue with strong tactile feel

Looking to establish its wine as a premium brand, while capturing the consumers' attention at retail, Caliza Winery turned to WS Packaging Group to accomplish the task of printing a label design that called for a combination of technically demanding printing techniques and features, including heavy de-bossing, scuff varnish, and distinct modern colors.
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Private-Label Smackdown: Tesco takes on name brand yogurts
 Video | May 9, 2011

Private-Label Smackdown: Tesco takes on name brand yogurts

Jonathan Ford of international design agency Pearlfisher with studios in New York and London takes a look at cues such as color logotype and product photography in comparing Tesco's private-label yogurt brand with a variety of national U.K. yogurt products.
LIV_Organic_new
Package Case Study
| April 4, 2011

LIV athletic drink goes to a full-body shrink label

Princeton, NJ-based LIV Organic gets a brand lift for its re-launch to meet new demographics and protect product contents.

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