Graphic

YSL
Package Case Study
| March 9, 2012

Glass provides striking appearance for anti-aging product line

Three crème jars and three glass flacons employ fire polish finish and spray technology to lend a distinctive appearance for Yves Saint Laurent’s Forever Youth Liberator line.
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FPA Gold Award winner for Printing Achievement.
Package Case Study
| February 23, 2012

Print excellence nets Gold

Creatively printed pouch packaging for frozen Icelandic Grouper Fillets has garnered an FPA Gold Award in Printing Achievement for Flex-Pack.
Ferrari Maximum labels
Package Case Study
| February 14, 2012

Wine labels extraordinaire

For Ferrari Spumanti, Italy’s leading producers of sparkling wines, labelling is a means of conveying the quality, heritage, and style of a product that has been in production for more than a century.
Loddon's new look.
Package Case Study
| February 2, 2012

Rebranded beer

Loddon Brewery of Oxfordshire, England, has unveiled a new look for its range of bottled beers.
Moonshine jug won NACD award.
Package Case Study
| February 2, 2012

New thinking for moonshine jug

White lightning strikes again with the introduction of the Original Moonshine clear corn whiskey marketed in a bootlegger-style jug.
Column/Opinion
| January 27, 2012

The polar bear debate

Like many others, I was confused when Coca-Cola launched its flagship Coke product in a primarily white and silver polar bear can. To me, the beverage I call “Coke” comes in a can that is red.
Package Case Study
| January 17, 2012

Moroccan colors, patterns inspire custom brand icon

Spicy Moroccan condiment packaging combines traditional North African influences with a contemporary feel for an exotic, premium appearance on-shelf.
Pearlescent toned HDPE bottles represent a complete redesign.
Package Case Study
| January 13, 2012

L'Oreal shampoo line gets a whole new look

L'Oreal's Pureology brand professional products (shampoos, conditioners, masques and treatments) have been literally flipped over on-shelf in sophisticated pearlescent toned, multi-tasking bottles designed to reflect their 100% vegan formulation and sustainable packaging.
New package retains some pink but relies heavily on black.
Package Case Study
| January 10, 2012

Panasonic personal grooming tools return to Target in new packaging

Panasonic's line of feminine power hand-held personal tools--encompassing a three-head razor, a four-head razor, and an epilator--recently returned to Target stores in newly redesigned packaging.
Lid and sidewall decorations both say 'healthful.'
Package Case Study
| December 21, 2011

Packaging boosts a margarine's brand

Benevita Margarine—with its highly beneficial fatty acids obtained from evening primrose seeds--has had a major impact on health-conscious consumers in Poland since June 2011, and the package does a good job of announcing the product’s unique health benefits.

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