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Innisfree Forest for Men draws its inspiration from the dewy forests of Jeju Island.
Package Case Study
| August 30, 2012

The yin-yang of natural personal care

Two contrasting takes on natural personal care product lines from Asia find their inspiration from nature, with one dark and mysterious, the other light and airy.
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Package Case Study
| August 15, 2012

Oat Works package design highlights benefits, not 'bores'

Vibrant, fruity colors and modern, bold typography moves oat and fruit-based smoothie packaging away from oat clichés, to reflect product’s taste, smoothness.
Off The Shelf: Whimsical hard cider packs tell a tale
 Video | July 24, 2012

Off The Shelf: Whimsical hard cider packs tell a tale

Oliver Winery adds a 250-mL aluminum can to its Beanblossom Hard Cider brand, known for its humorous and lively artwork that depicts quirky characters from “Beanblossom.”
Private Label Smackdown: Farm Fresh Logo Confusion
 Video | July 18, 2012

Private Label Smackdown: Farm Fresh Logo Confusion

Pamela Long, of the design agency Little Big Brands, discusses the inconsistencies in the Whole Foods and Stew Leonard's store brands.
Package Case Study
| July 12, 2012

Scent cues pop on uncluttered personal care packs

Clean, white bottles and cartons, with bold blocks of color and ingredient imagery, draw consumers to new pure, plant-derived shower and bath products from Yardley London.
Package Case Study
| July 11, 2012

Cans depict whimsical world of Beanblossom

Oliver Winery adds a 250-mL aluminum can to its Hard Cider brand, known for its humorous and lively artwork, brightly illustrating fictional tales of Americana.
Package Case Study
| July 5, 2012

Thermochromic inks help Tuaca liqueur display a 'Perfect Chill'

Thermochromic inks on bottle label’s ‘tattoo’ indicate when spirit has reached the ideal drinking temperature.
Private Label Smackdown: Stage 5 of Product Intimacy
 Video | June 14, 2012

Private Label Smackdown: Stage 5 of Product Intimacy

Melinda Wooten of KW Strategems discusses the stages of intimacy as they relate to product recognition. Stage 5, tonight's the night.
Private Label Smackdown: Stage 4 of Product Intimacy
 Video | June 7, 2012

Private Label Smackdown: Stage 4 of Product Intimacy

Melinda Wooten of KW Strategems discusses the stages of intimacy as they relate to product recognition. Stage 4, speed dating.
Package Case Study
| June 3, 2012

Purity is prime driver for skincare packaging

100% natural skincare oils range is designed to reflect the luxury, simplicity, and purity of the Marble Hill brand.

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