Graphic

Package Case Study
| December 13, 2012

Sport-inspired aesthetics signal new Dr. Scholl's product

Industrial and graphic design teams work together to create holistic design for athletic insoles that sets the line apart from other Dr. Scholl’s products.
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Package Case Study
| December 13, 2012

Fiery folkloric characters enliven powdered drink packs

A modern, edgy package design for powdered tea beverage Jade Monk draws inspiration from ancient Japanese folk characters.
Package Case Study
| December 6, 2012

Vibrant heritage of sausage store embodied in new sleeve graphics

New design for beloved brand of U.K. pork sausages connects consumers' desire for authenticity with the product's vibrant heritage.
Package Case Study
| December 4, 2012

Hummus packaging propels growth for Sabra

Sabra Dipping Company attributes the extraordinary growth of its hummus brand to its category-changing package design.
Package Case Study
| October 12, 2012

Pitch-perfect design for high-end audio

Packaging for ultra-premium headphones uses simplicity to convey quality of the product inside.
Celsius cans
Package Case Study
| October 11, 2012

Redesigned can energizes Celsius

Sleek aluminum can with brighter graphics delivers appeal for this vitamin-enhanced, pre-exercise beverage that aims to burn calories.
Package Case Study
| October 4, 2012

Güd brings ‘eco-fun’ to natural personal care category

A new brand from Burt’s Bees puts the focus on fragrance and targets a younger female consumer through bright, contemporary graphics and fun product personalities.
Column/Opinion
| September 25, 2012

Choosing colors for packaging

Here are some true-blue observations meant to prevent you from becoming red-faced from mistakes and to make your competitors green with envy.
Package Case Study
| September 8, 2012

First anti-aging beverage balances technology, taste

New beverage clinically proven to help the body generate collagen launches in a hot-fill PET bottle decorated in a clean, clinical design that also highlights flavor.
Innisfree Forest for Men draws its inspiration from the dewy forests of Jeju Island.
Package Case Study
| August 30, 2012

The yin-yang of natural personal care

Two contrasting takes on natural personal care product lines from Asia find their inspiration from nature, with one dark and mysterious, the other light and airy.

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