Graphic

Package Case Study
| July 1, 2010

New graphics contemporize Lubriderm lotion's look

Johnson & Johnson has updated the look of its Lubriderm Skincare lotion, capitalizing on the brand equity of its bottle shape, while adding decorative touches that make the packaging look “more contemporary, attractive, and impactful on shelf,” says Sherry Thompson, Lubriderm senior brand manager.
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OFF THE SHELF: Spice bottle gets extended-text treatment
 Video | June 18, 2010

OFF THE SHELF: Spice bottle gets extended-text treatment

Anne Marie Mohan describes a PET container of Club House brand seasonings from McCormick Canada that uses clever pressure-sensitive labeling to bring consumers recipes in both English and French.
Package Case Study
| June 6, 2010

Liquid Wrench dispenses confidence, advice to DIYers

Do-it-yourself projects often require tools specific to the job, and Radiator Specialty Co., Indian Trail, NC, is further focusing on this market with its lubricants, penetrants, and specialty products.
Warburtons
Package Case Study
| June 5, 2010

Newcomer brings originality, quirkiness to snack foods

The snack-food aisle is cluttered with a mind-boggling assortment of brands and a lot of visual “noise.” For newcomers in the category, distinction is essential.
OFF THE SHELF: Hand soap and pickles--2 takes on package graphics
 Video | May 28, 2010

OFF THE SHELF: Hand soap and pickles--2 takes on package graphics

Editor Pat Reynolds takes a look at a PET container of hand soap in a pump dispenser and also at a six pack of shelf-stable pickle packs to make a few comments on sustainability and package graphics.
Package Case Study
| May 4, 2010

La Senza extends lingerie branding into fragrance packaging

La Senza, a well-known lingerie retailer in Canada and 30 other countries, has extended the brand into fine fragrances with La Seduction.
McCain_Foods
Package Case Study
| May 3, 2010

'What's in dinner' replaces 'what's for dinner'

McCain Foods, an international marketer of convenient, frozen-food products, has brought its McCain It’s all good™ message to life with new package designs for its frozen pizza, pizza pockets, and potato lines in Canada.
Package Case Study
| May 3, 2010

Crisper creamer labeling

Darigold, Inc., a Seattle-based regional distributor of dairy products, has introduced new shrink sleeve labeling for its creamer products in two flavors (French Vanilla and Hazelnut).
OFF THE SHELF: General Mills tries retro packs at Target
 Video | March 26, 2010

OFF THE SHELF: General Mills tries retro packs at Target

Senior editor Anne Marie Mohan spotted a "new" look that was actually retro when she visited a Target store recently. Hear her observations on this clever promo that puts packaging front and center.
Package Case Study
| March 9, 2010

Next-generation gravure printing

KromaSilk enhanced rotogravure printing technology from Bemis/Milprint Div., applied to preformed, metallized polyester film, stand-up pouch packaging for Wellness Pet (WellPet) Food/Mother Hubbard, Tewksbury, NY, is the recipient of an FPA Gold Award for Printing Achievement.

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