Graphic

Packaging that delivers sales results for a brand while also being environmentally friendly and reducing materials use and costs
Package Case Study
| October 13, 2010

Recyclable holographic effect puts the 'wow' in Gillette razor

The "trifecta" in package design today is a package that delivers sales results for a brand while also being environmentally friendly and reducing materials use and costs.
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45 Best Package Designs
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Sweetleaf
Package Case Study
| October 10, 2010

Established stevia brand refreshes packaging for greater green mileage

100% recycled material and a smaller package size reflect Wisdom Natural Brands’ commitment to the environment.
Wodka
Package Case Study
| October 10, 2010

Polish distiller employs traditional packaging for premium vodka in U.S.

Relic bottle and tattered label used to launch Wódka, marketed as a premium rye vodka sold at an honest price.
Package Case Study
| September 15, 2010

Extended-text label spices up sales of seasoning blends

A new peel-back, three-panel label for a line of Club House brand One Step Seasoning Blends from McCormick Canada, Inc. has uncovered more than additional label space.
Package Case Study
| September 8, 2010

High shelf impact for probiotic drinks

GoodBelly Splash, a new line of single-serve fruit-based, probiotic beverages from Next Foods, Boulder, CO, is being packaged in 10-oz HDPE bottles rendered highly shelf-attractive by eight-color flexo-printed, 360-deg shrink-sleeve labels from Printpack.
Package Case Study
| August 7, 2010

New cans tout cane sugar

 
ZjN_energy_drink
Package Case Study
| August 6, 2010

Shrink-sleeve label helps launch ZUN energy drink

PETG label curves to the proprietary rocket-shaped PET bottle, which launched in the Denver area.
OFF THE SHELF: Digital printing suits organic teas
 Video | July 30, 2010

OFF THE SHELF: Digital printing suits organic teas

Editor Pat Reynolds shows how BOPP labels printed on a digital printer are just the ticket for a line of organic teas marketed in stylish tin containers.
FASHION FORWARD. U by Kotex cartons take their bold visual cues--a rich black background accented with bright colors--from fashi
Package Case Study
| July 3, 2010

New Kotex brand: Discreetness makes a bold statement

Kimberly-Clark identifies a feminine care products ‘language’ among young women and launches fashionable U by Kotex cartons and tins that reduce the embarrassment.
OFF THE SHELF: Cartoons on packs spur sales
 Video | July 2, 2010

OFF THE SHELF: Cartoons on packs spur sales

Jim George takes a look at how sales are driven by the use of cartoon characters on packages of confectionery, salty snacks, and cookies.

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