Graphic

Private-Label Smackdown: Tesco takes on name brand yogurts
 Video | May 9, 2011

Private-Label Smackdown: Tesco takes on name brand yogurts

Jonathan Ford of international design agency Pearlfisher with studios in New York and London takes a look at cues such as color logotype and product photography in comparing Tesco's private-label yogurt brand with a variety of national U.K. yogurt products.
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LIV_Organic_new
Package Case Study
| April 4, 2011

LIV athletic drink goes to a full-body shrink label

Princeton, NJ-based LIV Organic gets a brand lift for its re-launch to meet new demographics and protect product contents.
Pork_Farms
Package Case Study
| March 29, 2011

Design emphasizes quality

06.11UK pork producer Pork Farms of Nottingham has unveiled a new brand identity and master pack design for its entire range of products.
YZ_crystals
Package Case Study
| January 3, 2011

Package helps sell benefits of crystal-based hydration product

All-natural crystals promote health and hydration, and package graphics signal YZ’s effervescent properties.
Calle_Azul
Package Case Study
| December 8, 2010

Printing gives distinction to new Sam's Club tequila

Eye-catching graphics that convey traditional Mexico, printed with a special UV technique, give the Calle Azul brand visibility in the spirits aisle.
Package Case Study
| November 28, 2010

Refreshed packs reflect improved Luvs diaper

 
Package Case Study
| November 28, 2010

Exquisite printing on cans delivers the sophistication for Admiral Iced Tea

A good category audit can uncover opportunities that might not seem readily apparent when the goal is to break into a crowded category with a new product.
NO-LABEL LOOK
Package Case Study
| November 28, 2010

Savvy marketers are leaning on value-added labels

Market niches are becoming more defined, with shorter production runs. With a shift in thinking, brands can improve ‘pickup power’ via an under-leveraged portion of the package—the label.
Package Case Study
| November 28, 2010

Eye tracking validates the sizzle in bacon's new label

Eye-tracking research can validate the emotional cues of a label design before an expensive investment is made to bring a new package design to market.
Package Case Study
| November 23, 2010

Whipped Lightning strikes six times in colorful shrink-sleeve label

Full-body PVC label shrinks to fit nesting aerosol can for alcohol-infused whipped topping.

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