Graphic

Farm-to-fork design found in pickle and prune aisles
 Video | March 28, 2013

Farm-to-fork design found in pickle and prune aisles

Vlastic and Sunsweet introduce new pickle and prune products, respectively, packaged to reflect the attributes of the farm-to-fork trend of farm-fresh, local, simple, and premium.
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Quaker’s Real Medleys fruit and nut oatmeal blends come in a custom cup that uses a paperboard and plastic combination for a contemporary feel and functional performance.
Feature Article
| March 5, 2013

Best practices in label development

Label development is a balance of marketing goals, branding platforms, shelf impact, and consistent presentation.
Tom's Wicked Cool
Package Case Study
| March 5, 2013

Wicked Cool! tube graphics market Tom's of Maine toothpaste

New Wicked Cool! natural toothpaste for kids 8+ extends Tom's of Maine oral care line.
Package Case Study
| March 1, 2013

HONEST Fizz artwork offers 'a serving of fun'

Packaging for new HONEST Fizz, a line of naturally sweetened sodas from Honest Tea, uses whimsical product shots and lots of bubbles to convey fun and effervescence.
Front of box
Package Case Study
| February 27, 2013

Router pack redesign connects with consumer needs

New graphics for Cisco’s Linksys routers alleviate consumer confusion in an overly complicated category and communicate the powerful potential of the technology.
Package Case Study
| February 20, 2013

Nutritional drink differentiates through clean simplicity

Health drink Rumble distinguishes itself in the crowded functional beverage category through a clean, uncluttered design with artwork chosen to appeal to the emotions.
Contac group
Feature Article
| January 31, 2013

Contac's package facelift makes product easier to shop

More intuitive color scheme and attention to communication hierarchy helps Contac maintain consumer trust amid a clutter of competitive products in the cold and flu aisle.
Package Case Study
| January 20, 2013

Windowed bag reveals jerky has nothing to hide

All-natural beef and pork jerky product is launched in a 3-oz, flexible film pouch with a window that showcases the product’s handcrafted appeal.
Package Case Study
| January 20, 2013

Clever cows are brand ambassadors for U.K. froyo brand

U.K. frozen yogurt brand Yoomoo conveys a fun and quirky personality through the use of whimsical cow illustrations on its range of take-home froyo tubs.
Column/Opinion
| January 11, 2013

Bettering the packaging-advertising connection

When product packaging and brand advertising are harmonious, the targeted demographic can’t help but be successfully engaged.

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