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FritoLay GlutenFree
News
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Frito-Lay announces initiative to validate and label products as gluten-free

Company partners with the Celiac Disease Foundation and National Foundation of Celiac Awareness to educate consumers about celiac disease.
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Private Label Smackdown: Stage 1 of Product Intimacy

Melina Wooten of KW Strategems discusses the stages of intimacy as they relate to product recognition. Stage 1, across a crowded room.
Miller veterans can
Package Case Study
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Miller High Life packaging helps Americans salute military veterans

Miller High Life, Iraq and Afghanistan Veterans of America, and Operation Homefront join forces to help veterans “Live the High Life.”
Package Case Study
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Wine-label design is a family affair

Family vineyard uses subtle symbols in its wine label graphics and logo to express the idea of family and the legacy of its vineyard.
Video |

Great Value: Missing the mark?

Pamela Long of Little Big Brands evaluates the effectiveness of Walmart’s clean, distilled design for its Great Value line of private-label products, focusing on products that include laundry sheets, cereal, and applesauce.
Vaseline Blue Marlin
Package Case Study
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Vaseline is easy on the skin; packaging’s easy on the eyes

Skincare science, natural ingredients, modernized packaging help market reformulated skincare lotion to global consumers.
Package Case Study
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Playful label designs for artisan cider 'upset the apple cart'

U.K. cider maker Orchard Pig works with design firm to capture the playfulness of its namesake in new labels that bring its product to the mainstream.
YSL
Package Case Study
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Glass provides striking appearance for anti-aging product line

Three crème jars and three glass flacons employ fire polish finish and spray technology to lend a distinctive appearance for Yves Saint Laurent’s Forever Youth Liberator line.
FPA Gold Award winner for Printing Achievement.
Package Case Study
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Print excellence nets Gold

Creatively printed pouch packaging for frozen Icelandic Grouper Fillets has garnered an FPA Gold Award in Printing Achievement for Flex-Pack.
Ferrari Maximum labels
Package Case Study
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Wine labels extraordinaire

For Ferrari Spumanti, Italy’s leading producers of sparkling wines, labelling is a means of conveying the quality, heritage, and style of a product that has been in production for more than a century.

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