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Ethnographic research

Innovative package design dazzles for LIQS rollout.
Package Case Study

Innovative package design dazzles for LIQS rollout

Recyclable polystyrene shot glass with colorful graphic bursts aims to attract sophisticated millennial consumers.
42 Best Package Designs
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This is one of 12 packages evaluated in a recent Affinnova audit.
Feature Article

Streamlined packaging key to future blood glucose monitor sales

Gaining diabetic patient adherence necessitates that meters and their packaging engage users by combining simplicity and functionality.
Affinnova Design Audit: Diabetes meters included 600 nationally representative diabetes patients, who evaluated the 12 U.S. brands: Accu-Chek Aviva, Accu-Chek Compact Plus, Accu-Chek Nano, Breeze 2, Contour USB, Freestyle Freedom Lite, Freestyle Insulinx, OneTouch UltraMini, OneTouch UltraSmart, ReliOn, True2Go, iBG Star.

Affinnova releases package design audit for diabetes blood glucose monitoring systems

A study of 600 diabetes patients reveals gap in brand perception vs meter packaging design.
A control room overlooking one of the MSU HcPIE simulations.

MSU event to demonstrate how packaging impacts health outcomes

Healthcare Packaging Immersion Experience (HcPIE) creates learning experience with simulated ER and home healthcare learning experiences.
Table 1
Feature Article

Consumer megatrends and packaging: a quantitative study

In this summary of consumer trends research, the author looks at 10 consumer trends to see how effectively packaging professionals are assessing and reacting to the trends.

Packaging along gender lines

Whichever gender the product targets and whatever the nature of that targeting, packaging has a central role to play.
Ed Church, ISTA executive director, and ASTM Committee D10 past chairman, spoke at HealthPack 2012.
Feature Article

Nurses provide customer voice at HealthPack

A taste of Europe flavored opening day at HealthPack 2012 in Albuquerque, NM. Meanwhile, the medical device community and nurses worked to open the lines of communication to address longstanding packaging concerns.
Package Case Study

Social media input energizes Verve Energy Drink packaging redesign

Vemma employs the input of 23,000-plus Facebook followers to help design a more modern look for its aluminum can-packed energy beverages.
Feature Article

MSU examines how packages operate in ER, OR environments

Medical device professionals, healthcare practitioners get ‘immersed’ in packaging during simulated ER and OR environments.
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