Ethnographic research

STRAIGHTLINE CONFIGURATION. The EnVeo R next-generation Transcatheter Aortic Valve Implantation (TAVI) System from Medtronic is
Package Case Study
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Medtronic’s new TAVI system wins DuPont award

DuPont honors medical device manufacturer and Prent for Excellence in Technological Advancement and Enhanced User Experience.
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This image shows surgical devices in an operating room theater.
Feature Article
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Medtronic employs ethnographic research for new package

HealthPack 2015: Using ethnographic research leads to the development of medical device packaging.
CURVE PATTERN. The curve features aided retention of the curve in the devices during sterilization process.
Package Case Study
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Voice of customer inputs key to catheter tray and lid combination

Boston Scientific’s catheter tray and lid provide numerous benefits, including a knurling pattern of grooves in the tray.
A range of the medical packaging was tested, to represent the most commonly used types of openings.
Column/Opinion
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Accessibility of medical packaging: learning from people with impairments

Manufacturers must be aware of the wide range of impairments that can affect consumers, which means one design of accessible packaging may not be suitable for all.
MEMSCap smart electronic medication packaging system tracks each time the medication bottle is opened.
News
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Adherence packaging battles HIV/AIDS in Africa, India

Designed to help prevent the spread of HIV/AIDS in sub-Saharan Africa and India, MEMSCap smart electronic medication packaging system tracks each time the medication bottle is opened.
Walmart announces plans to incorporate Keystone Folding Box Co.’s Ecoslide-RX 2.0 compliance package into its pharmacies nationw
Package Case Study
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Walmart first to adopt next-generation compliance/adherence package

Walmart announces plans to incorporate Keystone Folding Box Co.’s Ecoslide-RX 2.0 compliance package into its pharmacies nationwide beginning in 2015.
Innovative package design dazzles for LIQS rollout.
Package Case Study
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Innovative package design dazzles for LIQS rollout

Recyclable polystyrene shot glass with colorful graphic bursts aims to attract sophisticated millennial consumers.
This is one of 12 packages evaluated in a recent Affinnova audit.
Feature Article
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Streamlined packaging key to future blood glucose monitor sales

Gaining diabetic patient adherence necessitates that meters and their packaging engage users by combining simplicity and functionality.
Affinnova Design Audit: Diabetes meters included 600 nationally representative diabetes patients, who evaluated the 12 U.S. brands: Accu-Chek Aviva, Accu-Chek Compact Plus, Accu-Chek Nano, Breeze 2, Contour USB, Freestyle Freedom Lite, Freestyle Insulinx, OneTouch UltraMini, OneTouch UltraSmart, ReliOn, True2Go, iBG Star.
News
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Affinnova releases package design audit for diabetes blood glucose monitoring systems

A study of 600 diabetes patients reveals gap in brand perception vs meter packaging design.
A control room overlooking one of the MSU HcPIE simulations.
News
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MSU event to demonstrate how packaging impacts health outcomes

Healthcare Packaging Immersion Experience (HcPIE) creates learning experience with simulated ER and home healthcare learning experiences.

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