Ethnographic research

Column/Opinion
| October 15, 2012

Packaging along gender lines

Whichever gender the product targets and whatever the nature of that targeting, packaging has a central role to play.
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Ed Church, ISTA executive director, and ASTM Committee D10 past chairman, spoke at HealthPack 2012.
Feature Article
| April 27, 2012

Nurses provide customer voice at HealthPack

A taste of Europe flavored opening day at HealthPack 2012 in Albuquerque, NM. Meanwhile, the medical device community and nurses worked to open the lines of communication to address longstanding packaging concerns.
Verve_Energy_Drink
Package Case Study
| August 25, 2011

Social media input energizes Verve Energy Drink packaging redesign

Vemma employs the input of 23,000-plus Facebook followers to help design a more modern look for its aluminum can-packed energy beverages.
MSU_packaging
Feature Article
| January 3, 2011

MSU examines how packages operate in ER, OR environments

Medical device professionals, healthcare practitioners get ‘immersed’ in packaging during simulated ER and OR environments.
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