Digital printing

MOVIE INTRODUCTION. To coincide with the release of the feature film Toy Story III, L'Oreal introduced a line of kids shampoo be
Feature Article
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Digital printing: A growth industry primed for 'click and print' in packaging

Marketers should study the benefits of digital printing, whose time is at hand to break into packaging in a big way.  The benefits include faster turnarounds, allowing frequent label changes to keep messages fresh.
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Digitally printed, pressure-sensitive labels convey brand personality of Carmella's Italian Bistro

Carmella's Italian Bistro chose cost-effective, digitally printed labels for launching its retail brand. Drawing inspiration from the pure authenticity of its homemade sauces, where heritage, pride and family are signature brand cues, it effectively conveyed its brand messaging using a textured, natural white material that offers visual depth and a tactile feel.
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White Paper |

Packaging drives Naturopathica® Holistic Health re-branding effort

Naturopathica® executes a new packaging strategy with digital and litho printing, and extended-text labeling. The re-branding effort for the ECOCERT-certified beauty products line is built on strong graphics cues and includes bilingual copy.
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OFF THE SHELF: Digital printing suits organic teas
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OFF THE SHELF: Digital printing suits organic teas

Editor Pat Reynolds shows how BOPP labels printed on a digital printer are just the ticket for a line of organic teas marketed in stylish tin containers.

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