Design tools

Column/Opinion

| January 28, 2013

Rethinking package design

If you’re involved in package design and you aren’t taking advantage of the many new tools that have emerged recently to streamline and improve the work you do, maybe it’s time to resolve that in 2013 you’ll learn more about what’s out there and put some of it to work.

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Machine Product Brief

| September 6, 2012

Virtual prototyping tool

R&D/Leverage's new  Opti-Sim Virtual Prototyping process lets PET  packagers anticipate a bottle concept's impact on  engineering, operations, and marketing, to provide optimal design performance,  cut prototyping costs, speed time-to-market, and optimize  sustainability.

New packaging for Ciao Bella gelato and sorbet offers multiple cues to the consumer on the product type and flavor.

Package Case Study

| August 2, 2012

Science informs design to perfect gelato pack

Ciao Bella Gelato uses ‘survival of the fittest’ testing method to evaluate 6.7 million design concepts that take its award-winning package design to the next level.

Feature Article

| May 23, 2012

Managing language complexity a pharmaceutical packaging challenge

Research by artwork management firms points to text and regulatory challenges in labeling and packaging for different countries.

Feature Article

| April 9, 2012

Insights on eye tracking

Beyond knowing what consumers shop, here's how you an use the power of eye tracking to give your package its best chance of getting noticed on the shelf.

Feature Article

| March 26, 2012

Balancing risk with innovation

One of the major roles of the packaging R&D function is to identify and address all the risk areas in a project, one by one. A willingness to try new materials and package formats—even at the risk of commercial failure—can be a price worth paying for innovation.