Color

Sharp Clinical Services chart.
Feature Article
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Not your grandparents’ clinical trial

Everyone from the FDA to professional associations are investing time, money, and resources into upping the stakes when it comes to clinical trials.
E-BOOK SPECIAL REPORT
44 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.
Package Case Study
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Kitabis Pak wins American Package Design award

Packaging uses complementary colors to indicate that its inhalation product is designed to be delivered by its nebulizer.
G3 colorant technology from Carolina Color
Materials Product Brief
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Carolina Color: High pigment-loaded bottle colorants

Carolina Color Corp. introduces its new G3 line of colorants for versatile applications in injection, blow molding, or extrusion.
CTI widens color spectrum for metal cans
Materials Product Brief
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Chromatic Technologies: Color-changing ink options for metal cans

CTI announces a sizeable expansion of thermochromic colors for metal can decoration.
MaxStick Products: Adhesive labels
Materials Product Brief
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MaxStick Products: Adhesive labels

MaxStick Spectrum Packaging offers all seven colors of liner-free labels in one carton
News
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What’s the 2015 Color of the Year?

PANTONE announces its Color of the Year for 2015: a robust and earthy wine red that imparts a sophisticated, natural earthiness.
Package Case Study
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Brightly colored, heart-shaped bottles hold scented sunscreen

Consumers just love the new collection of Brightly Scented Sun Care® products from Miami-based SolScents, packaged in heart-shaped, perfume bottle-inspired containers in vivid colors that correspond to the seven scents.
CONSISTENT BRANDING. Consistency—in both color and design—was the goal of Mondelez’ refresh of its Trident, Stimerol, and Hollywood brands in Europe and part of its strategy to revitalize the brands.
Package Case Study
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Color consistency is key in gum rebranding

Brand life-cycle management agency oversees the rebranding of three of Mondelez Europe’s gum brands, ensuring color consistency across 11 countries and 700 SKUs.
Package Case Study
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Hand-crème tubes: color me vibrant

Foil polymer tubes for a new line of nine mood-themed fragrances are decorated with vibrant colors that complement their names and scents.
Materials Product Brief
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Clariant Masterbatches: 2014 color guide for plastics

Designed specifically for the plastics industry, Clariant’s 8th Annual ColorForward color and trend forecasting guide for 2014 showcases the color palette trends that will attract attention next year.

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