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Color

Package Case Study
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Brightly colored, heart-shaped bottles hold scented sunscreen

Consumers just love the new collection of Brightly Scented Sun Care® products from Miami-based SolScents, packaged in heart-shaped, perfume bottle-inspired containers in vivid colors that correspond to the seven scents.
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42 Best Package Designs
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CONSISTENT BRANDING. Consistency—in both color and design—was the goal of Mondelez’ refresh of its Trident, Stimerol, and Hollywood brands in Europe and part of its strategy to revitalize the brands.
Package Case Study
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Color consistency is key in gum rebranding

Brand life-cycle management agency oversees the rebranding of three of Mondelez Europe’s gum brands, ensuring color consistency across 11 countries and 700 SKUs.
Package Case Study
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Hand-crème tubes: color me vibrant

Foil polymer tubes for a new line of nine mood-themed fragrances are decorated with vibrant colors that complement their names and scents.
Materials Product Brief
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Clariant Masterbatches: 2014 color guide for plastics

Designed specifically for the plastics industry, Clariant’s 8th Annual ColorForward color and trend forecasting guide for 2014 showcases the color palette trends that will attract attention next year.
Primer
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Trends in Appearance Additives

Liquids, pearls pellets and more; here are some trends the experts have identified in the area of appearance-altering additives:
RPC skn
Package Case Study
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U.K. skincare clinic selects dispenser pack

User-friendly pack complements other packs in the skincare treatment family, adds shelf appeal and strengthens branding efforts.
Kraft’s 'Mac & Cheese' is instantly recognized by its color.
Feature Article
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Color: the ultimate consumer persuader

Package color is one of the first things that attract consumers at the store shelf; consider breaking the color mold in a product category for differentiation.
Package Design Workshop Video Shorts: Methods of variety segmentation
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Package Design Workshop Video Shorts: Methods of variety segmentation

Ted Mininni, president of Design Force Inc., discusses the critical role that variety segmentation systems in packaging play in guiding consumers to the right products. Successful examples include the use of different package, label, and product colors, as well as the use of specific illustrations to distinguish varieties.
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