Color

Materials Product Brief

| March 14, 2013

2014 color guide for plastics

Designed specifically for the plastics industry, Clariant’s 8th Annual ColorForward color and trend forecasting guide for 2014 showcases the color palette trends that will attract attention next year.

E-BOOK SPECIAL REPORT

45 Best Package Designs

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Primer

| September 14, 2012

Trends in Appearance Additives

Liquids, pearls pellets and more; here are some trends the experts have identified in the area of appearance-altering additives:

Package Case Study

| April 5, 2012

U.K. skincare clinic selects dispenser pack

User-friendly pack complements other packs in the skincare treatment family, adds shelf appeal and strengthens branding efforts.

Kraft’s 'Mac & Cheese' is instantly recognized by its color.

Feature Article

| November 29, 2011

Color: the ultimate consumer persuader

Package color is one of the first things that attract consumers at the store shelf; consider breaking the color mold in a product category for differentiation.

Video | August 17, 2011

Package Design Workshop Video Shorts: Methods of variety segmentation

Ted Mininni, president of Design Force Inc., discusses the critical role that variety segmentation systems in packaging play in guiding consumers to the right products. Successful examples include the use of different package, label, and product colors, as well as the use of specific illustrations to distinguish varieties.