Children

Package Case Study

| November 13, 2012

Disney-themed fresh meal kits for kids promote nutrition

Eight varieties of fresh mini-meals and salads use Disney-themed packaging to appeal to kids, in an effort to help them meet their daily fruit and vegetable requirements.

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Package Case Study

| February 29, 2012

Miss Muffet uses compostable cellulose material for candy packaging

U.K.-based Miss Muffet & Co. wraps its fairytale and nursery rhyme-inspired confectionery in material that fits into its environmental stance.

Package Case Study

| August 29, 2011

Bold colors, photorealistic imagery distinguish new baby yogurt packs

Nostalgic baby illustrations coupled with vibrant colors and photorealistic fruit imagery assure mothers of the purity and freshness of new Earth’s Best Organic Baby Yogurt.

Video | July 2, 2010

OFF THE SHELF: Cartoons on packs spur sales

Jim George takes a look at how sales are driven by the use of cartoon characters on packages of confectionery, salty snacks, and cookies.

Video | May 28, 2010

OFF THE SHELF: Hand soap and pickles--2 takes on package graphics

Editor Pat Reynolds takes a look at a PET container of hand soap in a pump dispenser and also at a six pack of shelf-stable pickle packs to make a few comments on sustainability and package graphics.