Cause marketing

Package Case Study

| February 25, 2013

Aveda shines light on water conservation

This year’s Light the Way candle, a part of Earth Month at Aveda, raises money for clean water causes, while utilizing sustainable packaging materials.

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Package Case Study

| February 7, 2013

Coors launches on-can recycling awareness initiative

A portion of select Coors Light and Coors Banquet packages sold now through March 31 will help fund a contribution of up to $250,000 from Coors Recycles to Recyclebank.

Package Case Study

| October 10, 2012

Packaging helps Caribou Coffee support CancerCare

A limited-edition package for Amy’s Blend Collection includes a peel-back label that commemorates the company’s original roastmaster.

Package Case Study

| October 3, 2012

Girl Scout Cookie package receives first facelift in 13 years

New package graphics showcase five financial literacy and entrepreneurship skills taught by the $790 million girl-led business.

Video | August 9, 2012

Off the Shelf Video: Brawny paper towel pack wrap supports Wounded Warriors Project

Wrapper design features stories of veterans and QR/text codes and Web/Facebook links that enable shoppers to give back to injured service members and their families and caregivers.