Shrink sleeve label

Materials Product Brief
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Automated Packaging Systems: Stretch sleeve labels

Automated Packaging Systems announces that it is now manufacturing the AutoSleeve brand of stretch sleeve labels.
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Package Case Study
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Truly 'Extraordinary': 2 million labels, 2 million designs

The Coca-Cola Company has pushed digital printing to the next level with the Coke Extraordinary Collection—2 million bottle labels, each one with its own graphic design.
Column/Opinion
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An expanded look at shrink sleeves

Underneath the tight-fitting labels are a host of considerations.
Package Case Study
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Labels help launch new bottled water

Tipsy® Water, a British natural spring water brand, has launched an innovative range of natural spring waters with an alcoholic flavor in a decorative shrink-sleeve branding solution.
News
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Sleeve Label Working Group releases recommendations

Final report provides recommendations the packaging industry can use to mitigate the impact of sleeve labels on the recycling of PET bottles.
Food-centric design rebrands Fiber Choice supplements
Package Case Study
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Food-centric design rebrands Fiber Choice supplements

Package graphics communicate to consumers that the product is made from 100% natural fiber found in fruits and vegetables.
New graphics
Package Case Study
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Revitalized graphics support Tang's new mission

Kraft Foods jettisons outdated package graphics for its Tang orange drink, replacing them with a luscious, energetic design that supports its new ‘Win Morning’ positioning.
Package Case Study
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Shrink-sleeve energizes health shot

Providing tamper-evidence and high graphic impact, a gravure-printed polyvinyl chloride shrink sleeve for Aliso Viejo, CA-based Zazen LLC’s line of herbal pain-relief drinks provides the pizzazz needed to compete in a crowded category.
Package Case Study
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Label makes ketchup stand out

As Traina Foods launches its first retail product, a full-body shrink sleeve label is playing a key role in differentiating it from the competition.
Off The Shelf: What a difference a label makes
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Off The Shelf: What a difference a label makes

When Traina Foods launched a premium ketchup made from sun-dried tomatoes, the innovative company decorated its HDPE bottle with a gorgeous full-body shrink sleeve label to set its product apart from the "sea of red."

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