If any category provides a stellar opportunity to study the importance of packaging in consumer goods, it may well be progressive adult beverages. The competition has become fierce, and success requires not only the right product but also the right package.
Mike Ferrari, president of Ferrari Innovative Solutions LLC and retired from Procter & Gamble as associate director for package development, believes digital printing is ready for a surge in packaging. He discusses why—and the potential roadblocks at CPG companies.
The Honorable Sam Johnson, member of Congress, presented a flag of the United States of America, which was flown over the US Capitol in recognition of McDowell Label for 30 years of innovation and manufacturing in the USA.