Shrink sleeve label

Package Case Study
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Mocktail labels capture feeling of summer freedom and festivity

Kraft Foods' Crystal Light brand has launched a limited-edition product this summer in vibrant packaging designed by Landor Associates.
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OFF THE SHELF: Labeling makes drinks stand out
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OFF THE SHELF: Labeling makes drinks stand out

Anne Marie Mohan demonstrates how colorful full body shrink sleeve labeling is making these beverages leap off the shelf and into the consumer's hands.
Package Case Study
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Shrink-sleeve label--graphics and info

The newest product from Barn Dad Innovation Nutrition relies on a full-body shrink-sleeve label to carry gorgeous graphics at the same time that it contains valuable information and nutrition facts.
White Paper |

New square bottle, with shrink sleeve label, adds an edge to bottled water brand

TalkingRain Beverage Company created a stronger brand presence on- shelf for its ActiVWater® brand with new square bottle, full-body shrink sleeve label, and package redesign. Printed with metallic inks, the new label design has easy-to-read graphics, bold flavor-specific colors, and displays well at retail.
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Feature Article
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A winning package for Old Style and the Cubs

Pabst and its design firm hit one out of the park with this full-body heat-shrink label designed to make a 12-oz glass bottle look like a wooden baseball bat.
Package Case Study
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Plaid label design introduces Mad Ballr in adult beverages

If any category provides a stellar opportunity to study the importance of packaging in consumer goods, it may well be progressive adult beverages. The competition has become fierce, and success requires not only the right product but also the right package.
Servo look. Servo technology, much of it represented in this control cabinet, simplifies machine building and installation.
Supplier News
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Servo technology--the source of Merlin's magic

A four-axis wrapping machine becomes easier to build, install, and troubleshoot now that mechanical components have been replaced by servo-based alternatives.
Barn_Dad
Package Case Study
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Shrink sleeve label--graphics and info

The newest product from Barn Dad Innovation Nutrition relies on a full-body shrink sleeve label to carry gorgeous graphics at the same time that it contains valuable information and nutrition facts.
Supplier News
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McDowell Label receives its 10th & 11th World Label Awards

McDowell Label was recognized on March 15th in Palm Beach, FL with two new World Label Awards.
Mike Ferrari
Feature Article
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Harnessing digital printing's potential

Mike Ferrari, president of Ferrari Innovative Solutions LLC and retired from Procter & Gamble as associate director for package development, believes digital printing is ready for a surge in packaging. He discusses why—and the potential roadblocks at CPG companies.

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