Matt Dudas, market development manager at Eastman Chemical Co., discusses results of an online study of 800 consumers, performed by AC Nielsen, showing that a well-executed shrink-sleeve label intensifies emotional connections with brands.
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Pentalabel PETG roll-sleeve films for shrink-label packaging from Klöckner Pentaplast provide high shelf impact of full-body shrink sleeves for high-volume applications.
New Bubble Packaging from Polypack is a shrink packaging solution with an internal bubble film that provides enhanced protection for fragile products throughout the distribution process.
The RB Dwyer Group a full service converter, manufacturer and printer of heat shrink sleeve labels, tamper evident bands and performs, has hired Barbara Drillings as new marketing communications manager.
DayGlo Color’s unique specialty color effects include FDA-compliant pigments and FDA-approved polymeric colorants for
direct food contact, dual-tone pearlescent pigments, and UV-reactive
invisible inks. See them at PACK EXPO Booth #6545.
Our quarterly survey uncovers a trend: The right structure and graphics are important for package innovation, but ‘green’ materials and cost-consciousness are driving the equation.
The Flexible Packaging Assn. predicts U.S. sales revenue to reach $27.3 billion this year. Also, raw materials pricing supplants the economy as the primary concern of survey respondents.