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Shrink sleeve label

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Package Case Study

Revitalized graphics support Tang's new mission

Kraft Foods jettisons outdated package graphics for its Tang orange drink, replacing them with a luscious, energetic design that supports its new ‘Win Morning’ positioning.
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Package Case Study

Shrink-sleeve energizes health shot

Providing tamper-evidence and high graphic impact, a gravure-printed polyvinyl chloride shrink sleeve for Aliso Viejo, CA-based Zazen LLC’s line of herbal pain-relief drinks provides the pizzazz needed to compete in a crowded category.
Package Case Study

Label makes ketchup stand out

As Traina Foods launches its first retail product, a full-body shrink sleeve label is playing a key role in differentiating it from the competition.
Off The Shelf: What a difference a label makes
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Off The Shelf: What a difference a label makes

When Traina Foods launched a premium ketchup made from sun-dried tomatoes, the innovative company decorated its HDPE bottle with a gorgeous full-body shrink sleeve label to set its product apart from the "sea of red."
STRIKING APPEARANCE. For flawless shrinkability on the globe-shaped bottles, that’s a function of the PETG film specified for the job.
Package Case Study

Shrink-sleeve label is a hit with kids

New line of zero-calorie beverages aimed at kids takes full advantage of Disney-licensed graphics, which spring to life thanks to special PETG label material and VSOP offset printing.
Company President and CEO Paul Verst (left), along with Vice President of Packaging Will Schretzman welcome visitors to Verst Group Logistics’ Hebron, KY, plant.

Sleeve-label conference attendees visit world's largest decorator

At the recent AWA Sleeve Label Conference, attendees visit the world’s largest contract decorating company in the world to view its technologies firsthand.
Stunning graphics provide irresistible shelf presence.
Package Case Study

Sleeves make big noise for small pack

High-impact shrink sleeves are helping to maximize on-shelf presence in the UK for packs of the innovative Robinsons Squash’d super-concentrated squash drink.
Materials Product Brief

Printpack: Polyolefin shrink label aids recycling

The EcoSkin family of products from Printpack consists of various materials in a substrate designed specifically to separate itself after the grinding process by floating to the top of water, allowing recyclers to skim the label off of the top of the water while retaining good quality PETG plastic at the bottom, ready for recycling.
Package Case Study

Upbeat protein drink label encourages bottle recycling

The Good Whey Company selects a premium-finish label material for its new protein dairy drink that provides shelf impact and facilitates bottle recycling.
A smell-through port on the packaging for new Downy Unstoppables provides a level of comfort for consumers, who can get a preview of the scent the product will leave behind on their clothes before they purchase it.
Feature Article

Shrink-sleeve labels—best practices and production tips

There are many advantages to shrink sleeves from a consumer interaction perspective.


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