A pervasive air of secrecy makes trends in brand protection tough to track. But the following two pharmaceutical-based authentication efforts by DPT Laboratories and Med-Health Pharma shed light on some of the solutions being explored to combat counterfeiters, diverters, and gray marketers who appear to be broadening their horizons. (Alan Green, logistics director for DPT Laboratories, will discuss how the contract developer, manufacturer, and packager is implementing brand-protection strategies at the Brand-Protection Packaging Forum May 5, 2009 in Chicago.)
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Mounting financial pressures top a list of issues driving the pharmaceutical, biologic, and medical device sectors. In an exclusive interview, Freedonia senior healthcare consultant Bill Martineau discusses where packaging fits into these issues.