Pressure-sensitive

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Digitally printed, pressure-sensitive labels convey brand personality of Carmella's Italian Bistro

Carmella's Italian Bistro chose cost-effective, digitally printed labels for launching its retail brand. Drawing inspiration from the pure authenticity of its homemade sauces, where heritage, pride and family are signature brand cues, it effectively conveyed its brand messaging using a textured, natural white material that offers visual depth and a tactile feel.
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Package Case Study
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Appletiser achieves the right bottle and the right label--and a 14% sales increase

Appletiser, a South Africa-based premium, nonalcoholic beverage brand, conducted extensive research of its consumers over three continents, and the results led to a new glass bottle with an engaging pressure-sensitive label—and produced a 14% sales increase without compromising production line speeds.
NO-LABEL LOOK
Package Case Study
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Savvy marketers are leaning on value-added labels

Market niches are becoming more defined, with shorter production runs. With a shift in thinking, brands can improve ‘pickup power’ via an under-leveraged portion of the package—the label.
Package Case Study
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Big boost from POD labels

 
Materials Product Brief
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Avery Dennison Corporation: Labels for curved containers

Avery Dennison's Curve Appeal is a patent-pending system that works together with special Fasson Curvy film labels in a machine application process to label complex curved surfaces.
Package Case Study
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WS Packaging develops time indicator label

The label gradually turns pink to tell consumers when it is time to replace the Arm & Hammer refrigerator air filter.
OFF THE SHELF: Digital printing suits organic teas
Video |

OFF THE SHELF: Digital printing suits organic teas

Editor Pat Reynolds shows how BOPP labels printed on a digital printer are just the ticket for a line of organic teas marketed in stylish tin containers.

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