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Pressure-sensitive

Package Case Study
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Champagne labels get regal redesign

Labels with strong tactile feel combine with distinctive color schemes for luxurious presentation of French champagne brand Canard-Duchêne that helps drive differentiation at the shelf.
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Ferrari Maximum labels
Package Case Study
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Wine labels extraordinaire

For Ferrari Spumanti, Italy’s leading producers of sparkling wines, labelling is a means of conveying the quality, heritage, and style of a product that has been in production for more than a century.
White Paper |

Understanding the basics of automatic pressure sensitive labeling methods

Download this white paper from Label-Aire for a comprehensive primer on selecting an automated pressure-sensitive labeling machine. Compares and contrasts the three fundamental types of technologies: wipe-on, air-blow and tamp-blow.
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White Paper |

Pressure-sensitive label applicator handing/attitude chart

Download this chart from Label-Aire to determine applicator handing (right or left) and applicator attitudes (orientation or location of controls) for pressure-sensitive labeling applications.
[CustomContent/LeadGenCampaign/SupplierSubmitted]
White Paper |

Winding design chart for specifying label orientation

Use this handy chart to specify label orientation on a roll when ordering pressure-sensitive labels from your converter.
[CustomContent/LeadGenCampaign/SupplierSubmitted]
Package Case Study
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Bars of gelato given a handmade, boutique feel

Design agency Substance was tasked with crafting the brand for Bar Gelato, a new gelato-on-a-stick creation from Geleteria Naia.
White Paper |

Dynamic, offset-printed pressure-sensitive labels combine visual intrigue with strong tactile feel

Looking to establish its wine as a premium brand, while capturing the consumers' attention at retail, Caliza Winery turned to WS Packaging Group to accomplish the task of printing a label design that called for a combination of technically demanding printing techniques and features, including heavy de-bossing, scuff varnish, and distinct modern colors.
[CustomContent/LeadGenCampaign/SupplierSubmitted]
White Paper |

Digitally printed, pressure-sensitive labels convey brand personality of Carmella's Italian Bistro

Carmella's Italian Bistro chose cost-effective, digitally printed labels for launching its retail brand. Drawing inspiration from the pure authenticity of its homemade sauces, where heritage, pride and family are signature brand cues, it effectively conveyed its brand messaging using a textured, natural white material that offers visual depth and a tactile feel.
[CustomContent/LeadGenCampaign/SupplierSubmitted]
Package Case Study
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Appletiser achieves the right bottle and the right label--and a 14% sales increase

Appletiser, a South Africa-based premium, nonalcoholic beverage brand, conducted extensive research of its consumers over three continents, and the results led to a new glass bottle with an engaging pressure-sensitive label—and produced a 14% sales increase without compromising production line speeds.
NO-LABEL LOOK
Package Case Study
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Savvy marketers are leaning on value-added labels

Market niches are becoming more defined, with shorter production runs. With a shift in thinking, brands can improve ‘pickup power’ via an under-leveraged portion of the package—the label.

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