Extended text

OFF THE SHELF: Greener package for calcium supplement
Video |

OFF THE SHELF: Greener package for calcium supplement

Anne Marie Mohan examines a full-bodied shrink sleeve labeled container for GlaxoSmithKline calcium supplements that requires significantly less packaging materials.
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
Package Case Study
|

Extended-text label spices up sales of seasoning blends

A new peel-back, three-panel label for a line of Club House brand One Step Seasoning Blends from McCormick Canada, Inc. has uncovered more than additional label space.
OFF THE SHELF: Spice bottle gets extended-text treatment
Video |

OFF THE SHELF: Spice bottle gets extended-text treatment

Anne Marie Mohan describes a PET container of Club House brand seasonings from McCormick Canada that uses clever pressure-sensitive labeling to bring consumers recipes in both English and French.

Pages

Subscribe to Extended text

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.