"This is the way we choose to compete in the value-priced segment." That's how Quaker Oats spokesman Ron Bottrell described the Chicago-based firm's decision to market ready-to-eat breakfast cereals in bags, rather than boxes, bearing the Quaker name and well known logo.
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Paducah, KY-based Charles Kari took a minimalist approach for its line of over thirty skin-care products, sold in tanning salons nationwide. Simple graphics, provided by Bill Henderson & Associates (Nashville, TN), are gravure-printed in four colors plus gold-foil stamping onto pressure-sensitive polyethylene film, from an undisclosed supplier.
Packaging managers whose products are marketed in Europe need to know that the European Parliament and the Council of Ministers of the European Union (EU) finally adopted a Packaging and Packaging Waste Directive covering household, commercial and industrial packaging last December.
FPA '94 competition winners created specialized packs: a child-resistant, easy-open bag and a recloseable handle bag for insecticides; a flexible wrapper for a rare crystal block; and a special bag containing a tarnish preventer for shipping jewelry.