Multisorb's Fresh Card oxygen scavenger can be printed like a coupon and inserted into, say, a package of beef jerky. It extends shelf life and promotes buying because consumers collect the coupons for a free package of jerky.
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Packaging World’s 2010 Leadership in Packaging program was launched in January to recognize leadership and excellence among suppliers of packaging machinery, materials and services; as this year’s program concludes, twenty companies have earned the honor of Category Leader.
Reckitt Benckiser recently launched a portable “Handy Tube” version of its Strepsils line of sore throat lozenges to give customers a more convenient way to carry them. The product has been traditionally available in blister packaging, after being marketed in a tin box.
Dole Fresh Fruit, a subsidiary of Dole Food Co., Inc., headquartered in Westlake Village, CA, now is using all-plastic pallets with embedded RFID tags to ship some of its fruit and vegetable products within North America.