Custom packaging played a key role in the success of a recent hair-care product promotion by Matrix® Essentials of Solon, OH. The firm's Vavoom(TM) and Systeme Biolage® professional salon hair-care product lines were offered in a special 250-mL promotional size.
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Its closure and container are stock items, and the label doesn't exactly stretch the envelope either. But the new paint package introduced last October by Colorations, Inc., has done wonders for sales.
The Model Y221 capping machine from Alcoa Closure Systems (Indianapolis, IN) is a high-speed, hot-fill plastic closure applicator. Suitable for products bottled in steam-filled, high temperature conditions, such as juice.