Switch to clear PET container and pressure-sensitive label enhances brand image, promotes packaging efficiency, and increases sales for Chinese dishwash detergent.
A new study from Michigan State University released today underscores the important role canned foods can play in addressing the nation’s obesity problem.
After shooting the "Craft beermania!" episode of Beverage Roundtable, Guest Critic Rob Wallace spent some extra, quality time at the offices of Packaging World. This video includes some additional insights on package design in the craft beer category. See the links below for a more detailed critique of Viru beer and one of Rob's own designs.
What's the best package design to use in a craft beer category overflowing with creativity? Pull up a virtual bar stool, watch and learn — then throw-down a tip in the comments thread.
New packaging technology, proprietary to General Mills, makes it possible to pack cereal more densely, which lets the firm reduce its use of paperboard by 200,000 pounds annually.
A recyclable substitute for metallized PET or polyester, AR Metallizing’s Rotopack LAM is a metallized paper that is laminated to paperboard, providing a mono-material packaging substrate with a high-quality silvery finish.
NanoPack’s Bairicade XT food packaging coating provides extended shelf-life for products such as snacks, nuts, seeds, seasonings, candy, coffee and tea packages using a clear, ultra-thin oxygen barrier coating product that uses 50% less water than previous coatings.
Designed for applications that require high-speed light cushioning, blocking and bracing, or heavy void fill, the PadPak LC System from Ranpak is useful for protecting the shipment of automotive components, housewares, electronics, medical and dental supplies, computers, peripherals, and more.
Will the Skinny Girl fade away? Is Absolut a victim of its own success? And what about the cap on that high-touch bottle of Oronoco Rum? They're all great, but if you designed them, would you change anything? Watch, then join the conversation in the comments thread below.
