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Of holograms and humans

Two toothpaste cartons are in the news this month, one for its hologram and the other for its humans. The hologram is on SmithKline Beecham Consumer Healthcare's new Aquafresh Whitening® tooth- paste.
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Conservative thinking aids bandages

It may seem strange that St. Paul, MN-based 3M Co. designed its packaging for a new product to blend in with the competition, but that's exactly what the firm did with the package for new Active Strips(TM) flexible foam bandages.
For the 4-oz ?dairy? line, foil cups (right) have been replaced by a ramekin-style cup (center), and a redesigned folding carton
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Cheese marketer stretches packaging technology

Package redesign enhances images of upscale cheeses. New MAP package is a first for dairy while another pack pioneers an injection-molding method.
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New windows in cosmetic packaging

What better way to promote visibility for a new product than to make its package see-through?
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Trapped coupons free Maybelline sales

Maybelline's special promotion of blister-packed cosmetics entices consumers with redeemable fanfolded coupons that are trapped between two SBS cards.
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Versatile vinyl clearly a winner

Innovation played the key role in this year's Vinyl in Packaging Awards competition. Some winners were decidedly "green" as well.

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