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TE design relies on perfs, not force

When medical device maker Boeringer Mannheim chose to use a thermoformed clamshell to show off its second-generation Soft Touch II lancet blood sampling device, the Indianapolis-based company wanted the package to be easy to open.
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Kleenex cartons express home decor

In September, Dallas-based Kimberly-Clark introduced its new line of Kleenex® Expressions(TM) facial tissue, in 14 designs, all aimed at complementing the latest styles and trends in home furnishings.
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A sampling of samplers to come

Montreal-based PACT company sells to markets around the world more than 3귔 varieties of botanical bath oil products. They're packaged with herbs like lavender and rosemary into decorative glass bottles and jars.
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Redesign brings recognition

The new look of Fleischmann's® Margarine clearly has some marketing appeal. Less apparent is how the Parsip-pany, NJ-based Fleischmann Co.'s switch to Scotch-ban FC-807 from 3M (St.
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Nostalgia in a tin

For many Americans, the name "Burma Shave" brings back a flood of memories. So says the marketing force at Staunton, VA-based American Safety Razor, which is reintroducing the Burma Shave name in a metal gift canister depicting the Burma Shave jingles found on country roadsides throughout America as far back as the 1920s.
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Haircare capsule pack captivates consumers

Petri dishes-the stuff of science class nightmares-aren't usually associated with high-impact consumer packaging. But Tampa, FL-based Vogue Intl.
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Spicing up a line (sidebar)

New flavors for sample packs
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A wedge up on the competition

Cheesy packaging is not necessarily a bad thing. Just ask Jan Berger, president of Chicago-based Turtle Island, Inc., marketer of Just for Joy(TM) cheese-based gourmet soups.
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Schlage revamps retail packs

Following the recent lead of several door lock hardware makers, San Francisco-based Schlage Lock Co. has updated the look of its residential door hardware line.
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Package is key for Keystone

Hair care and cosmetics manufacturer Keystone Laboratories wanted to make a strong entrance into the market with its new Opal Glow(TM) alpha hydroxy-based skin care line, aimed primarily though not exclusively at African Americans.

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