First things first. Yes, it's a real package. No, it's not actually shipped that way. But when retailers hand-erect the faux carburetor valve covers and insert the tabs into die-cut slots on 24-count multipacks of the new "engine block" package for Coors Light, they've got a clever floor display that has jump-started sales of the brand in a recent promotion, says the Golden, CO, brewer.
When it comes to pasteurizing and preserving foods, few methods are as tried and true as thermal processing. But now Avomex, Inc., is selling fresh avocado pulp, in a clear barrier pouch, that has a 30-day refrigerated shelf life thanks to a whole new processing technology: ultra-high pressure.
Feminine protection products have changed little since the 1930s. So when New York-based Ultrafem introduced Instead®, a feminine protection product radically different than tampons or pads, designing the right package was crucial.