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Harry's launches branded-no-brands

Store-branded items in the supermarket continue to grab bigger and bigger chunks of market share once belonging to branded items. Harry's Fresh Foods of Portland, OR, has come up with a way of capitalizing on this ongoing trend.
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Frozen fish package is bait for consumers

Newport, KY-based StarKist Seafood, internationally known for its canned tuna, is entering a whole new category with its Seaside Gourmet(TM) premium-cut, frozen fish fillets.
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Brands 'Sing' with consistency

Tying in with recent graphic updates of Michelina's® and new Michelina's Lean 'n Tasty(TM) brands, redesigned packaging for Michelina's Yu Sing® entrees and egg rolls began reaching store freezers this April.
Rhino Foods is relying on artwork by a prominent Vermont artist to help its Chessters frozen cookie sandwiches cut through the
Feature Article
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Carton takes Chessters to supermarket freezers

Rhino Foods of Burlington, VT, had a nice little business going with Chessters, a frozen chocolate chip cookie ice cream sandwich named after a Chesapeake Bay retriever.
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A category by any other name.

How does a company call attention to a market segment that doesn't want much attention?
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Cudahy takes bacon out of the fridge

Patrick Cudahy Inc. of Cudahy, WI, is probably the first to package precooked sliced bacon for display outside of the refrigerated deli case. "Shelf-stable packaging opens up more opportunities," says Cudahy marketer Jason Kapella.
An improved bag for Manzate Fungicide (top) increases  productivity by 25%. GardenTech Singles (above) were developed with custo
Feature Article
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Agricultural winners at FPA

Two innovative flexible packages merit an 'A' for Agricultural.
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Lucky in cans

A spin-off from Lucky(TM) Brand Dungarees, Lucky Brand Fragrances started reaching store shelves in October. The line uses unusual secondary packaging, spiral-wound composite cans, to carry through brand image.
At the eject station of the blister sealing machine, three vacuum pick-up arms place finished packages blister-side down  in the
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Eclectic 'sticks' with sealers

A brand new blister packager tied into an automatic collating and case packing system lets this adhesives manufacturer keep up with fast-growing sales.
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Graphics figure in

For its new No Nonsense® Great Shapes® line of figure-enhancing hosiery, Kayser-Roth Corp. knew that image was everything. "It's really much more of a premium image," says Dina Dunn, of the Greensboro, NC-based company, referring to the new line.

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