The new look of Fleischmann's® Margarine clearly has some marketing appeal. Less apparent is how the Parsip-pany, NJ-based Fleischmann Co.'s switch to Scotch-ban FC-807 from 3M (St.
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Cheesy packaging is not necessarily a bad thing. Just ask Jan Berger, president of Chicago-based Turtle Island, Inc., marketer of Just for Joy(TM) cheese-based gourmet soups.
Following the recent lead of several door lock hardware makers, San Francisco-based Schlage Lock Co. has updated the look of its residential door hardware line.
Hair care and cosmetics manufacturer Keystone Laboratories wanted to make a strong entrance into the market with its new Opal Glow(TM) alpha hydroxy-based skin care line, aimed primarily though not exclusively at African Americans.
When Weiser Lock introduced its Weiser Brilliance(TM) line of residential door hardware this Spring, the Tucson, AZ-based company wanted to make sure its new products wouldn't get lost on store shelves.
When Buffalo, NY-based food producer Rich Products decided to downsize its cinnamon raisin biscuits from a foodservice to a retail package, it faced two key challenges.
Stand-up reclosable pouches replace folding cartons with inner liners for Roskam Baking's line of Rothbury Farms croutons. Zippers are applied in-line on new horizontal rotary form/fill/seal machines.