Tying in with recent graphic updates of Michelina's® and new Michelina's Lean 'n Tasty(TM) brands, redesigned packaging for Michelina's Yu Sing® entrees and egg rolls began reaching store freezers this April.
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Patrick Cudahy Inc. of Cudahy, WI, is probably the first to package precooked sliced bacon for display outside of the refrigerated deli case. "Shelf-stable packaging opens up more opportunities," says Cudahy marketer Jason Kapella.
A spin-off from Lucky(TM) Brand Dungarees, Lucky Brand Fragrances started reaching store shelves in October. The line uses unusual secondary packaging, spiral-wound composite cans, to carry through brand image.
For its new No Nonsense® Great Shapes® line of figure-enhancing hosiery, Kayser-Roth Corp. knew that image was everything. "It's really much more of a premium image," says Dina Dunn, of the Greensboro, NC-based company, referring to the new line.