A spin-off from Lucky(TM) Brand Dungarees, Lucky Brand Fragrances started reaching store shelves in October. The line uses unusual secondary packaging, spiral-wound composite cans, to carry through brand image.
For its new No Nonsense® Great Shapes® line of figure-enhancing hosiery, Kayser-Roth Corp. knew that image was everything. "It's really much more of a premium image," says Dina Dunn, of the Greensboro, NC-based company, referring to the new line.
New York-based record company 32 Records launched its 32 Jazz label this April with a new CD package reminiscent of LP packaging. Company spokesman Joel Dorn cites durability of the package, made of both paperboard and polystyrene, as well as its fully printable paperboard surface, as keys to the company's decision.