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Carton graphics provide relief

Marketers at the Mentholatum Co. ached for a way to vividly show consumers how to use three new varieties of Migraine Ice cooling headache pads. They found relief in a colorful paperboard carton that uses a substantial portion of its front panel to show a consumer finding fast pain relief by applying a pad to his or her forehead, temple or neck.
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Borden gets 'smart' with tray

It’s Pasta Anytime™, a Borden Foods creation, is set to debut nationally this June in a patented Smart Cooker™ tray. The microwavable, single-serve product is shelf-stable for nine months.
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Soft graphics provide a hard sell

Since introducing its yo baby™ organic whole milk yogurt last September, Stonyfield Farm has enjoyed incredible sales success.
Feature Article
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Dean dips into single-serve cups

Dean Foods creates a new refrigerated foods category with four-packs of 2 3/4-oz chip and vegetable dips marketed in colorful die-cut folding cartons.
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Carton graphics aim to dazzle

Reaching store shelves nationwide in the first quarter of 1999 were dazzling “Liberace” video packages that capture the exuberance of the famed entertainer himself.
Brass bells are loaded 24-up on the skin-pack machine (above). The new, smaller skin pack (inset, right) frees up more shelf spa
Feature Article
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Amish packager takes hands-on approach

A new skin-pack machine provides an Amish manufacturer of brass curios with a smaller, cleaner-looking package that occupies less space on gift-shop shelves.
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Shave products in fashion colors

Gillette has introduced Gillette for Women Sensor Excel® razors and two new formulas of Satin Care® shave gel. Both come in sparkling, feminine packaging reflecting color trends from the fashion world’s spring runways.
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Easy-open package wins award

New pack design opens without requiring scissors.
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Blister pack holds medical dosing device

Safe-T-Dose is an unusual dispensing product that becomes part of the package it’s inserted into to make it easy to dispense exact doses of liquid medicines without spills.
Ten 50-mL rum bottles are packed in an open-ended, neck-through paperboard carton to secure the bottles during case packing and
Feature Article
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Case packer provides Bacardi with rum on the run

A new case packer helps Bacardi Bottling package 10-count cartons of 50-mL rum miniatures into corrugated shippers.

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GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
PACKAGING MACHINERY
SPECIAL INTEREST
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