XFL footballs from Spalding Sports Worldwide, Inc., kick up a notch the on-shelf presence of pigskin packaging. The Chicopee, MA, sporting goods company introduced a seven-item line of XFL footballs in late ’00, ahead of the league’s February debut.
Packaging for the new “Spalding NBA Infusion” basketball with built-in “Micro Pump” has a lot on the ball. Not only does the box use holography, a thermoform inside the top of the box highlights and protects the pump in its extended state.
In November, McNeil Specialty Products introduced at retail a no-calorie sweetener called Splenda, a granular product packed into folding cartons containing either 1.9 or 3.8 oz, which it says offers the “sweetness equivalent” of 1- or 2-lb of sugar for baking or cooking.
It's not surprising that a survey commissioned by the Recycled Paperboard Alliance found that 100% recycled paperboard packaging compared favorably to SBS in conveying the attributes of attractiveness, performance, and quality.
Rayovac, Madison, WI, launched a new six-pack AA battery package in November 2000. It uses clear, reclosable recycled polyethylene terephthalate (RPET) clamshells in combination with a hole-punched header card that makes it peggable for display.