Wood/paper

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Carton graphics provide relief

Marketers at the Mentholatum Co. ached for a way to vividly show consumers how to use three new varieties of Migraine Ice cooling headache pads. They found relief in a colorful paperboard carton that uses a substantial portion of its front panel to show a consumer finding fast pain relief by applying a pad to his or her forehead, temple or neck.
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Borden gets 'smart' with tray

It’s Pasta Anytime™, a Borden Foods creation, is set to debut nationally this June in a patented Smart Cooker™ tray. The microwavable, single-serve product is shelf-stable for nine months.
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Soft graphics provide a hard sell

Since introducing its yo baby™ organic whole milk yogurt last September, Stonyfield Farm has enjoyed incredible sales success.
Feature Article
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Dean dips into single-serve cups

Dean Foods creates a new refrigerated foods category with four-packs of 2 3/4-oz chip and vegetable dips marketed in colorful die-cut folding cartons.
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Carton graphics aim to dazzle

Reaching store shelves nationwide in the first quarter of 1999 were dazzling “Liberace” video packages that capture the exuberance of the famed entertainer himself.
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Easy-open package wins award

New pack design opens without requiring scissors.
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Shave products in fashion colors

Gillette has introduced Gillette for Women Sensor Excel® razors and two new formulas of Satin Care® shave gel. Both come in sparkling, feminine packaging reflecting color trends from the fashion world’s spring runways.
Brass bells are loaded 24-up on the skin-pack machine (above). The new, smaller skin pack (inset, right) frees up more shelf spa
Feature Article
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Amish packager takes hands-on approach

A new skin-pack machine provides an Amish manufacturer of brass curios with a smaller, cleaner-looking package that occupies less space on gift-shop shelves.
Vivelle-Dot patches are heat-sealed in individual pouches. Pouches are packed into individual folding cartons, visible to the ri
Feature Article
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Tiny patch 'dots' pharmaceutical landscape

Noven Pharmaceuticals employs a new cartoner to help introduce an estrogen replacement therapy patch sold to pharmacies and merchandised free as physician samples.
A proprietary film lamination allows consumers to easily peel the lidding material from the tray, without fiber tear. The tray/l
Feature Article
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Sealer speeds Kahiki's new food line to market

To improve output of its new frozen dinners, Kahiki Foods invests in a rotary heat sealer that operates at twice the speed of its predecessor.

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