Marketers at the Mentholatum Co. ached for a way to vividly show consumers how to use three new varieties of Migraine Ice cooling headache pads. They found relief in a colorful paperboard carton that uses a substantial portion of its front panel to show a consumer finding fast pain relief by applying a pad to his or her forehead, temple or neck.
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Gillette has introduced Gillette for Women Sensor Excel® razors and two new formulas of Satin Care® shave gel. Both come in sparkling, feminine packaging reflecting color trends from the fashion worlds spring runways.