Wood/paper

Package Case Study
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Positively different battery packaging

Consumers should get a charge out of the new innovations in battery packaging in which clarity and reclosability top the list of conveniences offered by Rayovac and Leap brand batteries.
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Shaped cans clean up for B2C sales

Ergonomic metal spray cans from Chase Products Co. contain a product-specific towel for cleanup. Customer-selected product mix in custom-packed, 8-count laminated case is prompted by Internet orders.
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P&G's innovative package/product

Unique is a word that aptly describes the product and packaging for Dryel®, a fabric care system that permits consumers to dry-clean clothes at home.
The impact of the mirrored product and graphics appeal of the offset-printed cardstock shine through the high-clarity clamshells
Feature Article
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PVC clamshells open up markets for hitching mirrors

Moving out of the box and into marketable, protective clear PVC clamshells gets results for ‘The Backup Buddy,’ a mirror assembly for hitching trailers.
News
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Convenient dispenser for cotton swabs

An unusual dispensing package for 160-count cotton swabs has been a huge hit for Cotton Buds, Inc.
A special pull-tab on the back of the blister permits easy opening with three-side perforating of the blister. The blister also
Feature Article
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BIC says 'opaa' to shaver packaging

Developed and molded in the U.S., new blister packs for premium disposable shavers are filled in Greece, then shipped back to the U.S. for marketing.
News
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Carton graphics provide relief

Marketers at the Mentholatum Co. ached for a way to vividly show consumers how to use three new varieties of Migraine Ice cooling headache pads. They found relief in a colorful paperboard carton that uses a substantial portion of its front panel to show a consumer finding fast pain relief by applying a pad to his or her forehead, temple or neck.
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Soft graphics provide a hard sell

Since introducing its yo baby™ organic whole milk yogurt last September, Stonyfield Farm has enjoyed incredible sales success.
News
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Borden gets 'smart' with tray

It’s Pasta Anytime™, a Borden Foods creation, is set to debut nationally this June in a patented Smart Cooker™ tray. The microwavable, single-serve product is shelf-stable for nine months.
Feature Article
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Dean dips into single-serve cups

Dean Foods creates a new refrigerated foods category with four-packs of 2 3/4-oz chip and vegetable dips marketed in colorful die-cut folding cartons.

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