Packaging for the new “Spalding NBA Infusion” basketball with built-in “Micro Pump” has a lot on the ball. Not only does the box use holography, a thermoform inside the top of the box highlights and protects the pump in its extended state.
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In November, McNeil Specialty Products introduced at retail a no-calorie sweetener called Splenda, a granular product packed into folding cartons containing either 1.9 or 3.8 oz, which it says offers the “sweetness equivalent” of 1- or 2-lb of sugar for baking or cooking.
Rayovac, Madison, WI, launched a new six-pack AA battery package in November 2000. It uses clear, reclosable recycled polyethylene terephthalate (RPET) clamshells in combination with a hole-punched header card that makes it peggable for display.
Eveready launched in July the newest category of super-premium batteries, Energizer e 2 in E-SNAP™. The consumer-focused, reclosable carded clamshell package is designed to stand out in retail stores nationwide.
Packaging seen at the National Hardware Show ranged from consumer-friendly packaging for data comm products to innovative film cubes for potting soil. The softer side of hardware was seen in a trend toward products packaged for females and light do-it-yourselfers.