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Redesign brings recognition

The new look of Fleischmann's® Margarine clearly has some marketing appeal. Less apparent is how the Parsip-pany, NJ-based Fleischmann Co.'s switch to Scotch-ban FC-807 from 3M (St.
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Nostalgia in a tin

For many Americans, the name "Burma Shave" brings back a flood of memories. So says the marketing force at Staunton, VA-based American Safety Razor, which is reintroducing the Burma Shave name in a metal gift canister depicting the Burma Shave jingles found on country roadsides throughout America as far back as the 1920s.
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Haircare capsule pack captivates consumers

Petri dishes-the stuff of science class nightmares-aren't usually associated with high-impact consumer packaging. But Tampa, FL-based Vogue Intl.
Feature Article
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Spicing up a line (sidebar)

New flavors for sample packs
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A wedge up on the competition

Cheesy packaging is not necessarily a bad thing. Just ask Jan Berger, president of Chicago-based Turtle Island, Inc., marketer of Just for Joy(TM) cheese-based gourmet soups.
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Schlage revamps retail packs

Following the recent lead of several door lock hardware makers, San Francisco-based Schlage Lock Co. has updated the look of its residential door hardware line.
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Package is key for Keystone

Hair care and cosmetics manufacturer Keystone Laboratories wanted to make a strong entrance into the market with its new Opal Glow(TM) alpha hydroxy-based skin care line, aimed primarily though not exclusively at African Americans.
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A Weiser design

When Weiser Lock introduced its Weiser Brilliance(TM) line of residential door hardware this Spring, the Tucson, AZ-based company wanted to make sure its new products wouldn't get lost on store shelves.
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Foodservice product hits club stores

When Buffalo, NY-based food producer Rich Products decided to downsize its cinnamon raisin biscuits from a foodservice to a retail package, it faced two key challenges.
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Festive cup stars at Carl's Jr. restaurants

A converting process expands into cups, creating a festive holiday promotion for

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