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Add-on packaging revs up Coors' sales

First things first. Yes, it's a real package. No, it's not actually shipped that way. But when retailers hand-erect the faux carburetor valve covers and insert the tabs into die-cut slots on 24-count multipacks of the new "engine block" package for Coors Light, they've got a clever floor display that has jump-started sales of the brand in a recent promotion, says the Golden, CO, brewer.
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Mebane Packaging Group?s new eight-station ultraviolet flexo press (above right) produces near-offset quality reproduction for a
Feature Article
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UV flexo technology provides economic relief

Narrow-web UV flexo press allows folding carton converter Mebane Packaging to reduce costs, while it increases flexibility for Bristol-Myers Squibb.
Peterson Mfg.?s new platform-style blisters (shown front and back, top) provide an improved look compared to its previous clamsh
Feature Article
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A new twist on blisters

It's called a platform blister and it saves Peterson Mfg. Co. up to 10¢ per package over its former clamshell pack. A 16-position automatic heat sealer pays for itself in a year.
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Making the carton count

Feminine protection products have changed little since the 1930s. So when New York-based Ultrafem introduced Instead®, a feminine protection product radically different than tampons or pads, designing the right package was crucial.
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Food is pasteurized by ultra-high pressure

When it comes to pasteurizing and preserving foods, few methods are as tried and true as thermal processing. But now Avomex, Inc., is selling fresh avocado pulp, in a clear barrier pouch, that has a 30-day refrigerated shelf life thanks to a whole new processing technology: ultra-high pressure.
Materials Product Brief
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Coated SBS

Hazen Paper (Holyoke, MA) has introduced a color-coated water-based "leatherlite" paper designed for folding cartons, face seal blisters, tags, cards and P-O-P displays.
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Frozen--and functional--Paradise

Frozen Paradise Drinks(TM), Seagram Beverage Co.'s late entry to the successful premixed, shelf-stable frozen drink category, may prove that good things happen to those who wait.
Materials Product Brief
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Bagging machine

Rovema's (Lawrenceville, GA) SBS/250 continuous-motion vertical form/fill/seal machines can produce the Stabilo Bag and Stabilo Box at speeds to 120/min.
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New thermoform makes tuna salad easier

After a '90s makeover, Charlie the StarKist Tuna resurfaces on packages of a new product, Ready Mixed Tuna Salad & Crackers. The product is a more convenient form of the Lunch Kit that StarKist Seafoods, Newport, KY, has been marketing for about four years.
Feature Article
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Registration is Paramount to video success

Paramount Home Video's holographic carton for Star Trek Generations sells out its entire production run. Registering process printing to full-coverage holographics is a first.

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