Paperboard

First things first. Yes, it's a real package. No, it's not actually shipped that way. But when retailers hand-erect the faux carburetor valve covers and insert the tabs into die-cut slots on 24-count multipacks of the new "engine block" package for Coors Light, they've got a clever floor display that has jump-started sales of the brand in a recent promotion, says the Golden, CO, brewer.

Feminine protection products have changed little since the 1930s. So when New York-based Ultrafem introduced Instead®, a feminine protection product radically different than tampons or pads, designing the right package was crucial.

It's called a platform blister and it saves Peterson Mfg. Co. up to 10¢ per package over its former clamshell pack. A 16-position automatic heat sealer pays for itself in a year.

Frozen Paradise Drinks(TM), Seagram Beverage Co.'s late entry to the successful premixed, shelf-stable frozen drink category, may prove that good things happen to those who wait.