Store-branded items in the supermarket continue to grab bigger and bigger chunks of market share once belonging to branded items. Harry's Fresh Foods of Portland, OR, has come up with a way of capitalizing on this ongoing trend.
Tying in with recent graphic updates of Michelina's® and new Michelina's Lean 'n Tasty(TM) brands, redesigned packaging for Michelina's Yu Sing® entrees and egg rolls began reaching store freezers this April.
Patrick Cudahy Inc. of Cudahy, WI, is probably the first to package precooked sliced bacon for display outside of the refrigerated deli case. "Shelf-stable packaging opens up more opportunities," says Cudahy marketer Jason Kapella.
A spin-off from Lucky(TM) Brand Dungarees, Lucky Brand Fragrances started reaching store shelves in October. The line uses unusual secondary packaging, spiral-wound composite cans, to carry through brand image.
For its new No Nonsense® Great Shapes® line of figure-enhancing hosiery, Kayser-Roth Corp. knew that image was everything. "It's really much more of a premium image," says Dina Dunn, of the Greensboro, NC-based company, referring to the new line.