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Feature Article
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Trapped coupons free Maybelline sales

Maybelline's special promotion of blister-packed cosmetics entices consumers with redeemable fanfolded coupons that are trapped between two SBS cards.
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New windows in cosmetic packaging

What better way to promote visibility for a new product than to make its package see-through?
Feature Article
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Versatile vinyl clearly a winner

Innovation played the key role in this year's Vinyl in Packaging Awards competition. Some winners were decidedly "green" as well.

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