Hair care and cosmetics manufacturer Keystone Laboratories wanted to make a strong entrance into the market with its new Opal Glow(TM) alpha hydroxy-based skin care line, aimed primarily though not exclusively at African Americans.
E-BOOK SPECIAL REPORT
42 Best Package Designs: 2014 edition
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
When Weiser Lock introduced its Weiser Brilliance(TM) line of residential door hardware this Spring, the Tucson, AZ-based company wanted to make sure its new products wouldn't get lost on store shelves.
Technical merit and marketing appeal were key elements in this year's winners of the Package and Label Competition, sponsored by the Assn. of Industrial Metallizers, Coaters and Laminators. Well-polished packages took home awards.