In research recently conducted through Clemson University’s CUShop™ to evaluate how different styles of packaging influence a customer’s point-of-sale behavior, statistical evidence showed a strong purchase preference for clear plastic clamshells over printed paperboard boxes.
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42 Best Package Designs
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If you’re seeking insight into the latest innovations in pouches and other types of flexible packaging, don’t miss this interview with Dave Kyle, Director of Marketing for Dow Packaging, filmed on-site at 2012 Pack Expo in Chicago. You’ll get insights on how the company is working with industry partners, and will, in the coming months, unveil new advances in packaging efficiency, convenience, shelf stability and sustainability - from material reduction to waste-to-energy technology.