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Beverage Roundtable: Sell it with structure
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Beverage Roundtable: Sell it with structure

Marcus Hewitt of Dragon Rouge and Will Burke of CB'a Brand Engine, Lisa Baer of Baer Design Group and Rob Wallace of Wallace Church help us recap the structural innovations of some Beverage Roundtable favorites.
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Beverage Roundtable: Package designs that elevate mainstream products
Video |

Beverage Roundtable: Package designs that elevate mainstream products

How do you sell a mainstream product with better-than-mainstream design? Experts Rick Barrack, Will Burke and David Padula went shopping for the answer. Here's what they found...
SIX PRE-DOSERS. The customized modular linear filler features a portioning system that begins with six pre-dosers that fill cont
Machine Case Study
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Seasonings filled accurately and fast

Germany’s Maggi replaces outdated jar transport and filling system for its instant dry seasoning products to eliminate glass breakage, and improve dosing accuracy and speed.
Honest Tea group
Package Case Study
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New Honest Tea label celebrates ingredient origins

To brighten up its packaging and develop a common graphic element for all of its product lines, Honest Tea undertakes a two-year redesign project for its bottled tea.
Package Case Study
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Video: Sparkling wine bottle gets 2 oz lighter

In a two-year project, MARTINI Asti redesigns its sparkling wine bottle to reduce the glass weight, as part of parent company Bacardi’s sustainability initiative.
Package Case Study
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Elegant bottle showcases spirits’ quality

Craft spirits maker Copper Fiddle Distillery selects a four-sided, decanter-style, clear flint glass bottle that reflects the beauty and quality of its whiskey and gin products.
Materials Product Brief
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O-I: Glass bottles for premium beers

O-I introduces a new bottle to enhance its standard range and help brewers differentiate their premium and craft beers.
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Package Case Study
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Absolut bottle celebrates Andy Warhol

Absolut bottles Andy Warhol’s creativity with a limited-edition design that replicates the artist’s original Warhol Absolut painting from 1986.
Package Case Study
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Tequila bottle redesign emphasizes heritage, authenticity

Premium tequila brand Cazadores celebrates Mexican heritage with new bottle and label design that emphasize the product’s long history and rich tradition.
Package Case Study
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Cider maker achieves 18% reduction in packaging weight

A redesigned glass bottle from U.K. company Thatchers Cider includes design touches that increase shelf appeal and offers an 18% reduction in packaging weight.

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