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Beverage Roundtable: Sell it with structure
 Video | July 17, 2012

Beverage Roundtable: Sell it with structure

Marcus Hewitt of Dragon Rouge and Will Burke of CB'a Brand Engine, Lisa Baer of Baer Design Group and Rob Wallace of Wallace Church help us recap the structural innovations of some Beverage Roundtable favorites.
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45 Best Package Designs
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Beverage Roundtable: Package designs that elevate mainstream products
 Video | July 12, 2012

Beverage Roundtable: Package designs that elevate mainstream products

How do you sell a mainstream product with better-than-mainstream design? Experts Rick Barrack, Will Burke and David Padula went shopping for the answer. Here's what they found...
Package Case Study
| May 1, 2013

Miller Time reinvented with sleek, easy-grip bottle

MillerCoors uses package design as a tool to influence the beer category, launching a sleek, contoured bottle for its Miller Lite brand that reinvents the drinking experience.
Package Case Study
| April 5, 2013

'Considered Curation' directs design of herbal martini

Thoughtful selection and nurturing of each element of new ALTAR herbal martini line leads to brand that marries old-time apothecary with California contemporary.
FRIS Brand Union
Package Case Study
| November 16, 2012

Absolut’s Frïs recognized as winner by Glass Packaging Institute

Bottle design resembles large shard of ice and is inspired by the brand’s Nordic roots.
Claire bottle
Materials Product Brief
| November 9, 2012

New burgundy and spirits bottles

Global Package LLC announced the recent addition of a new burgundy bottle—the Claire—to its Elegant Light line of bottles.
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Casa Herradura tequila
Package Case Study
| November 7, 2012

Bottle and gift pack help reflect high-end tequila

Tequila packaging gets an upgrade from Brown-Forman’s Casa Herradura Selección Suprema tequila.
Demptos Chinese wine bottle
Materials Product Brief
| August 28, 2012

Chinese manufactured wine bottles

Demptos Glass launched a new line of wine bottles manufactured in China to complement its diverse global product lines.
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Machine Case Study
| July 30, 2012

Upscale bottled water brand chooses scribing lasers

Nestlé Group's Carola Natural Spring Water brand benefits from the increased performance, flexibility, and high-quality coding of new scribing lasers.
Beverage Roundtable: When (not) to use color
 Video | July 9, 2012

Beverage Roundtable: When (not) to use color

Some products look great with a 'circus of color.' Others, not so much. Learn the ins & outs from Guest Critics Marcus Hewitt, Rob Wallace and Vyto Bendoraitis...

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