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Package Case Study

'Considered Curation' directs design of herbal martini

Thoughtful selection and nurturing of each element of new ALTAR herbal martini line leads to brand that marries old-time apothecary with California contemporary.
42 Best Package Designs
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FRIS Brand Union
Package Case Study

Absolut’s Frïs recognized as winner by Glass Packaging Institute

Bottle design resembles large shard of ice and is inspired by the brand’s Nordic roots.
Claire bottle
Materials Product Brief

Global Package LLC: New burgundy and spirits bottles

Global Package LLC announced the recent addition of a new burgundy bottle—the Claire—to its Elegant Light line of bottles.
Casa Herradura tequila
Package Case Study

Bottle and gift pack help reflect high-end tequila

Tequila packaging gets an upgrade from Brown-Forman’s Casa Herradura Selección Suprema tequila.
Demptos Chinese wine bottle
Materials Product Brief

Demptos Glass: Chinese manufactured wine bottles

Demptos Glass launched a new line of wine bottles manufactured in China to complement its diverse global product lines.
Machine Case Study

Upscale bottled water brand chooses scribing lasers

Nestlé Group's Carola Natural Spring Water brand benefits from the increased performance, flexibility, and high-quality coding of new scribing lasers.
Beverage Roundtable: When (not) to use color
Video |

Beverage Roundtable: When (not) to use color

Some products look great with a 'circus of color.' Others, not so much. Learn the ins & outs from Guest Critics Marcus Hewitt, Rob Wallace and Vyto Bendoraitis...
Enter the Clear Choice Awards by August 15, 2012.

Clear Choice Awards

The Glass Packaging Institute has announced a call for entries for the 2012 Clear Choice Awards, which recognizes the contribution glass packaging makes to the image, marketability, sustainability, and success of food, beverage and cosmetic products.
Beverage Roundtable: EXTRA | Rob Wallace on how to disrupt with beer
Video |

Beverage Roundtable: EXTRA | Rob Wallace on how to disrupt with beer

After shooting the "Craft beermania!" episode of Beverage Roundtable, Guest Critic Rob Wallace spent some extra, quality time at the offices of Packaging World. This video includes some additional insights on package design in the craft beer category. See the links below for a more detailed critique of Viru beer and one of Rob's own designs.
Viru: striking structure, minimal labeling, in and out of the four-pack.
Feature Article

Beverage Roundtable: EXTRA | How to disrupt, with beer

Why I chose Viru for the 'Craft Beermania' episode, and how it informed our own approach to designing a premium microbrew.


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