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Beverage Roundtable: Sell it with structure
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Beverage Roundtable: Sell it with structure

Marcus Hewitt of Dragon Rouge and Will Burke of CB'a Brand Engine, Lisa Baer of Baer Design Group and Rob Wallace of Wallace Church help us recap the structural innovations of some Beverage Roundtable favorites.
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Beverage Roundtable: Package designs that elevate mainstream products
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Beverage Roundtable: Package designs that elevate mainstream products

How do you sell a mainstream product with better-than-mainstream design? Experts Rick Barrack, Will Burke and David Padula went shopping for the answer. Here's what they found...
Package Case Study
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Absolut bottle celebrates Andy Warhol

Absolut bottles Any Warhol’s creativity with a limited-edition design that replicates the artist’s original Warhol Absolut painting from 1986.
Package Case Study
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Tequila bottle redesign emphasizes heritage, authenticity

Premium tequila brand Cazadores celebrates Mexican heritage with new bottle and label design that emphasize the product’s long history and rich tradition.
Package Case Study
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Cider maker achieves 18% reduction in packaging weight

A redesigned glass bottle from U.K. company Thatchers Cider includes design touches that increase shelf appeal and offers an 18% reduction in packaging weight.
Package Case Study
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Beech-Nut becomes a disruptive force in baby food

Totally reformulating its products and packaging, Beech-Nut launches a 100% natural baby food in custom glass jars that let the fresh product recipes speak for themselves.
SiO2 offers plasma glass-coated plastic prefilled syringes.
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Innovation at PDA Europe

Plasma glass-coated plastic prefilled syringes—the best of both worlds.
New technology and trends revealed at PDA Europe, held in Brussels.
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New technology and trends revealed at PDA Europe

Bayer’s Dr. Joerg Zuercher points the way for future considerations in parenteral packaging.
Package Case Study
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New Coke bottle for U.K. is lightest 330-mL ever

Design technology investments and changes in the glass-forming process by U.K. glass manufacturer results in 190-g weight for 330-mL bottle.
Package Case Study
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Artist-designed glass bottle elevates cachaça brand

Brazilian spirits company Yaguara partners with artist Brian Clarke and luxury glass packaging team to create a unique bottle with strong shelf presence.

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